Digital Marketing Manager (IT Consulting)

ROLE OVERVIEW:

The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia.

RESPONSIBILITIES:

Audit & Strategy

* Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise
* Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets
* Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly

Content, Website & SEO

* Refresh the website's content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients
* Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile
* Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high
* Edit simple videos and graphics to support content and social channels

LinkedIn, Social & Campaigns

* Build and run the LinkedIn presence for the company and its people, with a regular content calendar
* Plan and run email and campaign activity to nurture leads and promote services
* Test paid or local campaigns when they make sense, such as search or local advertising.

Reporting & Client Offering

* Track traffic, leads, and campaign results, and report simply to the Director
* Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added
* service

Requirements

Non-negotiable

* Proven experience in digital marketing, ideally for B2B, professional services or IT, with both strategy and hands-on execution
* Strong SEO knowledge, including content and technical basics, and awareness of AI and answer-engine search
* Excellent written English, able to write clear, credible content for business buyers
Experience managing LinkedIn for a business and building a content calendar
* Comfortable editing website content (for example in a CMS or website builder) and using AI tools to work faster
* Able to audit, prioritise and work independently with limited direction

Strong Plus

* Experience marketing managed IT, cyber security, cloud or telecommunications services
* Experience with simple video editing (for example CapCut) and design tools (for example Canva)
* Experience with analytics and reporting tools, and with CRM and email marketing platforms
* Experience building marketing reports for clients
* Experience with local and regional marketing in Australia