App, Performance Marketing Analyst

The Role

* A customer obsessed marketing strategist

* First in line to try the newest AI marketing tools

* Passionate about ad networks and performance marketing strategy

* Obsessed with discovering and tracking social media trends

* Customer obsessed (we put it in their twice on purpose!)

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.

Responsibilities

* Own performance marketing account management for app clients.

* Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.

* Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.

* Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.

* Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.

* Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.

* Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.

* Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.

* Conduct A/B & multivariate testing to improve performance and generate insights.

Required Qualifications

* 2–3 years of growth marketing or user acquisition experience

* 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)

* Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge

* Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)

* Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC

* Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV

* Able to multitask and prioritize effectively in a fast-paced environment

Preferred Qualifications

* Industry Expertise: Actively learns and shares new industry insights

* Experience with consumer subscription apps

* Freemium model familiarity for subscription apps

* Understanding of user onboarding flows and paywall testing

* Adaptability to platform changes, including iOS and social media algorithms

What You’ll Be Getting

* Work on a global team with flexibility and a collaborative startup culture

* Annual company offsite - we gather in a new location each year to connect and celebrate

Compensation Range

* Competitive salary based on experience and location

* Benefits: 401k, healthcare, FSA, lunch (for in-person days)

* Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.