Marketing Enablement Specialist

The Role

As the Marketing Enablement Specialist, you will serve as the critical strategic bridge between our Product, Brand, and Sales functions across Arrive’s global business units. In this role, you will shape the core sales narrative for our comprehensive portfolio of solutions, translating complex capabilities into compelling, benefit-driven messaging for B2G and B2P audiences. You will architect foundational sales assets and partner with key stakeholders including Product Managers, the Brand team, Content Marketing, and the Sales Enablement team to equip our global sales force for sustained success. This role offers an exceptional opportunity to make a measurable impact on our go-to-market efficiency, market differentiation, and global commercial growth.

How to make an impact

• Develop and maintain a unified, compelling sales narrative across Arrive's full solution portfolio, aligning complex features with the needs of B2G and B2P personas and product roadmaps.

• Architect and produce core sales enablement assets, including pitch decks, solution briefs, battle cards, fact sheets, and objection-handling guides, leveraging AI-powered tools to accelerate creation and personalise content at scale.

• Build and manage a library of high-impact, pre-approved proposal and bid content for public-sector procurement, RFPs, and formal tenders in partnership with B2G Marketing and Solution Managers.

• Define and execute the sales asset bill of materials for new product launches, delivering scalable launch toolkits adapted for regional teams across Europe, the UK, and the US.

• Partner closely with the Sales Enablement team to integrate foundational content into training programs, establishing a continuous feedback loop to track asset adoption, elevate field confidence, and eliminate content gaps.

About you

You are a collaborative, curious, and strategic storyteller who excels at turning intricate technical details into clear, value-driven narratives. You thrive in a dynamic, cross-functional environment where you can connect teams, listen to diverse perspectives, and champion content that drives collective success. With an innovative mindset, you are eager to explore modern technologies and AI tools to optimize your work, elevate team impact, and continuously learn. Your strong communication skills and proactive approach allow you to build strong partnerships across product, marketing, and commercial teams alike.

Your background

• 5+ years of experience in B2B marketing, product marketing, content marketing, or a related role within the technology or SaaS sector.

• Demonstrated track record of translating complex technical features into clear, benefit-driven messaging for diverse audiences.

• Proven experience creating high-impact commercial assets, such as pitch decks, case studies, solution briefs, and competitive battle cards.

• Strong cross-functional collaboration skills, with a history of partnering effectively with Product, Sales, and Marketing teams.

• Hands-on experience or demonstrated proficiency in using AI-powered tools and modern technologies to accelerate and optimize content workflows.

• Experience with B2G marketing, public-sector procurement, or developing content for competitive RFP/tender processes is strongly preferred.

About Arrive

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.