Website & Content Specialist

Maintain daily, weekly, monthly, and quarterly website checks, monitor performance, and work with internal teams and external partners to improve the online experience.

About the Company:

The company operates 8 powersports dealerships across Southern California, selling new and used vehicles, parts, and service.

Company core values:

* Accuracy — maintain correct and up-to-date website, inventory, pricing, hours, and business information.
* Customer-focused content — provide helpful information that answers the questions customers actually ask.
* Attention to detail — consistently check websites, listings, forms, and inventory for errors.
* Accountability — take ownership of website accuracy, inventory merchandising, reporting, and follow-through.
* Collaboration — work effectively with store managers, sales, marketing, IT, website vendors, and manufacturer representatives.

Objective of this role:

* Keep the online presence of all 8 stores accurate, helpful, and easy to act on.
* Maintain accurate vehicle inventory, listings, photos, specifications, pricing, and store information.
* Improve how the company is represented across its website, Google Business Profiles, listing sites, search engines, and AI assistants.
* Monitor website and marketing performance and recommend improvements based on data.

Responsibilities:

Website & Content Management

* Write unique and accurate descriptions for every used vehicle listed.
* Create model, service, and buying-guide content that answers customer questions.
* Update website content and ensure information remains accurate across all 8 stores.
* Maintain consistent information across the website, Google Business Profiles, and listing sites.

Website Quality Control

* Run daily, weekly, monthly, and quarterly website checklists.
* Identify broken forms, sold units that remain online, incorrect prices, outdated hours, and other website issues.
* Ensure website issues are identified and addressed before they impact customers.

Inventory Merchandising

* Post new vehicle arrivals and remove sold units.
* Ensure every listing contains quality photos and complete specifications.
* Maintain accurate and appealing inventory listings across the dealerships.

Analytics & Reporting

* Build a monthly store-by-store scorecard covering traffic, leads, calls, reviews, and how AI search represents the company.
* Monitor website and digital performance.
* Recommend fixes and improvements based on performance data.

Cross-functional Coordination

* Work with store managers, sales, marketing, IT, website vendors, and manufacturer representatives.
* Communicate website, inventory, content, and digital issues clearly to the appropriate teams.
* Coordinate updates and improvements across multiple stores.

Required skills and qualifications:

* Strong writing skills with the ability to create specific, accurate, and engaging vehicle descriptions.
* Hands-on experience updating a business website through a content management system.
* Working knowledge of Google Analytics, Google Search Console, and Google Business Profile.
* Comfortable using spreadsheets for tracking and reporting.
* Strong attention to detail and discipline in following daily checklists.
* Clear communication skills, including the ability to communicate effectively with non-technical people.
* Ability to manage website and content responsibilities across multiple locations.

Preferred skills and qualifications:

* Dealership experience in powersports, automotive, or marine.
* Familiarity with inventory feeds, dealer website platforms, or CRM systems.
* Knowledge of motorcycles, ATVs, side-by-sides, or watercraft, or simply being a rider.
* Familiarity with SEO, local search, and structured data/schema markup.
* Interest in how AI assistants and AI search find and summarize business information.
* Basic HTML skills.