E-commerce Marketing Specialist

Day-to-Day Responsibilities:

* Project Management:

* Utilize Asana for organizing and tracking tasks.
* Social Media Management:

* Optimize storefronts on Instagram, TikTok, Pinterest, and Facebook.

* Manage version pixels and other tracking components.

* Develop, schedule, and post weekly content; create a year's worth of content aligning with promotions.

* Create graphics and copy using Canva.

* Actively reply and engage with customers, influencers, and professionals.

* Build and manage a presence on Reddit, including replying to social media direct messages.
* Advertising:

* Run and monitor PPC ads without new bidding strategies, maintaining existing campaigns.

* Prepare and deliver reports on ad performance.
* Influencer and Affiliate Marketing:

* Use Affable to find influencers and affiliates to promote products and target professionals to buy in volume.
* Customer Feedback and Engagement:

* Oversee BazaarVoice to review distributors and reach out to customers for permission to use their photo reviews.

* Use Pro Website to call professionals who recently purchased, asking for quotes to establish relationships.
* Backend Management:

* Perform data entry, update product listings, and make necessary changes on the BigCommerce platform.

Must-Haves:

* Basic understanding of project management and ability to adopt new software quickly.

* Some B2B experience and customer service experience.

* Fluent in English, with excellent written and verbal communication skills.

* Experience with PPC advertising and social advertising strategy, including Google, Bing, eBay, Amazon, and Walmart.

Nice-to-Haves:

* Extensive experience in any of the mentioned areas.

Technology:

* Tools: Microsoft Teams, Slack, Office, BigCommerce, Affable, Excel

* Each tool requires individual logins as there is no centralized platform.