Vertical MarCom Manager, Robotics & AMRs

Job Summary:

As the Vertical MarCom Lead for Robotics & AMRs, you will be the voice of this vertical across all marketing channels. You will develop and execute integrated campaigns, create compelling content, and work closely with demand generation, sales, and technical teams to ensure that Macnica's robotics solutions — and the supplier ecosystem behind them — are positioned effectively with the right buyers. This role supports marketing needs across both the MAI (Americas) and MAE (Europe) regions.

Duties/Responsibilities:

* Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets and campaign calendars

* Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to robotics buyers

* Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all robotics-related assets

* Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Market nurture tracks

* Support trade show and event marketing for robotics-relevant events (e.g. Automate, Vision Stuttgart); develop booth themes, demo narratives, and promotional materials

* Collaborate with supplier partners (Sony, DeepX, Connect Tech, iENSO, and others) to develop co-branded content and joint go-to-market materials

* Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead

* Support ABM campaigns targeting high-value robotics accounts in coordination with Sales leads across North America and Europe

* Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence

* Serve as subject matter marketing expert for the robotics vertical — attend supplier briefings, FAE sessions, and industry events to maintain a high level of technical fluency

* Serve as subject matter marketing expert for the vertical: attend supplier briefings, FAE sessions, standards body updates, and industry events to maintain a high level of technical fluency

Required Skills/Abilities:

* Demonstrated experience marketing to engineering or technical audiences — robotics, automation, machine vision, or adjacent fields strongly preferred

* Strong writing and content development skills across long-form (whitepapers, case studies) and short-form (social, email, web) formats

* Experience managing external agencies, freelancers, or content partners

* Proficiency with marketing automation platforms (Marketo preferred) and CRM systems

* Ability to work cross-functionally across Sales, FAE, and regional marketing teams in a fast-paced environment

* Willingness to travel to domestic trade shows and occasionally to European partner events (estimated 15–20% travel)

Education and Experience:

* 5+ years of B2B marketing experience, ideally in the electronics, semiconductor, or industrial technology sector

* Background in robotics, AMR/AGV technology, or embedded systems marketing

* Experience supporting multi-regional marketing programs spanning North America and Europe

* Familiarity with account-based marketing (ABM) tactics and tools

* Experience working with semiconductor or component suppliers as marketing partners

What Success Looks Like in Year One

* A fully documented vertical marketing plan for Robotics & AMRs covering both MAI and MAE is in place within 60 days

* A minimum of 4 campaign-ready content assets (case study, webinar, whitepaper, or demo video) produced within the first 90 days

* Robotics-related MQL targets are met or exceeded for Q3 and Q4 FY26

* Supplier partner co-marketing relationships are activated with at least 2 key robotics suppliers

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.