Lead LiveOps & Monetization Designer

You will be responsible for identifying and developing new revenue opportunities by leveraging existing game systems, economies, player behavior, and LiveOps capabilities.

We are looking for someone who can independently conceive, configure, execute, analyze, and optimize monetization initiatives, while coordinating a small team and ensuring reliable LiveOps delivery.

Responsibilities

* Own and continuously improve LiveOps and IAP monetization performance, focusing on revenue growth, payer conversion, purchase frequency, and long-term player value.
* Identify and develop creative monetization opportunities and conceptualize new revenue-generating features by leveraging a deep understanding of existing game mechanics, economies, progression systems, competitive features, and player behavior.
* Independently conceptualize, design, and execute monetization initiatives, including offers, bundles, promotions, events, pricing, and targeted campaigns.
* Build, configure, and operate LiveOps activities using spreadsheets, configuration tools, and existing game systems.
* Manage recurring LiveOps calendars, event rotations, monetization campaigns, and release cycles.
* Analyze player behavior, game economies, progression, currency flows, and monetization KPIs to identify imbalances, uncover revenue opportunities, and drive data-informed commercial improvements.
* Design and conduct A/B tests, evaluate commercial impact, and continuously iterate on monetization and LiveOps initiatives.
* Coordinate LiveOps activities and cross-functional contributors across Product, Game Design, Analytics, QA, Development, and Art, establishing priorities, improving workflows, and ensuring effective execution.

Requirements

* 5+ years of direct, hands-on experience in LiveOps and monetization for mobile F2P games, ideally within midcore, hardcore, strategy, or RPG titles.
* Demonstrated ability to independently identify, conceptualize, and execute creative monetization initiatives and new revenue-generating features, leveraging a deep understanding of existing game mechanics, economies, progression systems, and player behavior to deliver measurable commercial improvements.
* Strong practical knowledge of F2P game economies and monetization analytics, including currency sources and sinks, player progression, pricing, segmentation, KPI analysis, and A/B testing to drive commercial improvements.
* Proven hands-on experience configuring and launching LiveOps events, offers, promotions, or similar activities through spreadsheets, CMS platforms, or configuration tools.
* Experience managing recurring LiveOps activities and collaborating across multidisciplinary teams.
* Strong organizational skills, ownership mentality, and effective English communication.

Nice to Have

* Experience with 4X strategy, RPG, MMO, or other systems-heavy mobile F2P games.
* Experience with economy design, gacha, subscriptions, battle passes, shops, or progression monetization.
* Experience leading or coordinating a small LiveOps team.
* Experience with personalized offers, advanced monetization automation, experimentation platforms, and analytics dashboards.

The ideal candidate combines commercial creativity with practical execution: someone who understands why players spend, identifies opportunities to improve monetization, and personally turns those opportunities into measurable results.

This is not a strategy-only position. Direct involvement in day-to-day LiveOps execution is an essential part of the role.