Lead Product Designer, Growth (Mobile)

Growth design has its own craft and nuance, and so does mobile. You'll own the highest-leverage moments in the mobile user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion flows, paywalls and pricing, the nudges and upsells that drive adoption of new products and features, and the retention loops that turn first-time users into daily ones.

This is design where a few pixels, a single step, or the timing of a transition can move real numbers, so you'll pair a high craft bar with rigorous experimentation, letting real data guide the work. You'll do that in the real material: prototyping on device, writing SwiftUI in Xcode, and putting up your own PRs. You care about clarity, craft, details, and delight as much as you care about growth and impact.

This role is deeply cross-functional: you'll partner closely with our Growth, Product Marketing, mobile engineering, and brand design teams, and you care about everything it takes to make a product great: product, interaction, growth, copywriting, engineering, and marketing.

What you'll do

* Lead mobile product design for Growth across the full lifecycle: acquisition, activation, retention, monetization, and enterprise expansion

* Design first-run and onboarding experiences that feel native to the platform and get users to value as fast as possible

* Craft conversion and upsell flows for mobile, including paywalls, pricing, and plan comparison

* Design growth experiences for an AI-native product, getting people to their first great answer fast and helping them discover new capabilities like Computer

* Bring the Perplexity brand to life in our growth surfaces through cinematic motion, visual design, and interaction detail

* Prototype on device early and often, using real code to answer questions static mocks can't

* Write SwiftUI and put up your own PRs, working alongside mobile engineers to close the gap between the design and what ships

* Partner closely with Growth and Product Marketing on positioning, messaging, and funnel strategy

* Design and run experiments, using data and real usage to drive decisions and measure impact

* Explore what new platform capabilities and form factors make possible for growth

* Think about how to go from 0→1 but also how to make your decisions scale well

* Contribute to process so we're always shipping changes you're proud of, as often as possible

What we're looking for

* Experience designing consumer or prosumer products, with a strong track record of shipping native mobile apps

* Deep fluency in iOS: platform conventions, navigation patterns, gestures, system components, and what's new each year

* A solid understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention

* A data-informed approach, fluent in experimentation, funnels, and metrics, and comfortable learning from usage

* Excellent visual, UI, interaction, and motion skills, with a knack for bringing a brand to life in product without getting in the way of use

* Comfort prototyping on device, working in Xcode with SwiftUI, and putting up your own PRs in a production codebase

* An excellent communicator who can tell a clear story from data and design rationale to team members and leadership

* You care about shipping great software more than anything else

* Comfort with a high level of autonomy and ambiguity, and the craft to be seen as a peer lead by the rest of the design team

* 5+ years of industry experience

Nice to have

* Experience designing for Android or working in Jetpack Compose (we design iOS-first, but Android is in scope)

* Fluency with motion tools such as Rive, Lottie, or After Effects

* You've already been exploring or prototyping interactions for foldables like iPhone Duo

Notes for candidates

* Please submit your portfolio with your application.