Senior Programmatic Consultant
At Selection Book · México (Todos los Estados); Nacional, Mexico; Estado de México; State of Mexico, Mexico; Guadalajara, Mexico; Mexico Cit…
- Data and ML
- Senior
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“Nacional, Mexico”
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“Guadalajara, Mexico”
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- Posted
- 19 May 2026
- First seen by us
- 3 November 2026
- Last checked
- 23 hours ago
Job description
From Selection Book’s job post, as they wrote it.
We’re seeking a Senior Programmatic Consultant to own the GMP technical strategy and roadmap for a portfolio of clients. This role acts as the primary technical advisor across DV360 and CM360, translating complex ad-tech capability into scalable, commercial outcomes.
You will lead client engagements, shape GMP architectures, support new business, and mentor junior team members — including the Programmatic Support Specialists.
Read the full description
We’re seeking a Senior Analytics Consultant to own the GA4 technical strategy and roadmap for a portfolio of clients. This role acts as the primary measurement advisor across GA4, GTM, and the wider analytics stack, translating complex tracking and data-collection capability into scalable, commercial outcomes.
You will lead client engagements, shape measurement architectures, support new business, and mentor junior team members — including Analytics Support Specialists.
Key Responsibilities
* Owning the GA4 strategy and roadmap for assigned clients
* Acting as senior measurement advisor across GA4, GTM, and the broader analytics ecosystem
* Designing and evolving measurement architectures aligned to client business goals
* Leading complex troubleshooting and tracking/data quality optimisation initiatives
* Supporting sales teams on pitches, RFPs, and solution design
* Identifying opportunities where additional tracking and measurement capabilities unlock greater value
* Providing thought leadership on digital maturity, privacy, consent, and measurement best practices
* Mentoring and guiding junior support staff; setting standards and best practices
* Maintaining strong relationships with analytics partners, platforms, and vendors
Required Qualifications & Experience
* 6–10 years’ experience in digital analytics, marketing measurement, or ad-tech
* 3+ years of deep, hands-on GA4 experience (including event design and implementation)
* Strong understanding of the analytics measurement ecosystem (GA4, GTM, consent, identity and attribution concepts)
* Proven experience advising clients at a strategic and technical level
* Ability to translate tracking and data collection capability into business and growth outcomes
Preferred Qualifications
* Analytics certifications (GA4, GTM, BigQuery, or related credentials)
* Experience with alternative analytics platforms and tagging frameworks (as relevant)
* Exposure to server-side tracking, CAPI-like patterns, and advanced measurement use cases
* Experience with BigQuery, clean rooms, CDPs, data pipelines, or measurement integrations
* Prior involvement in pre-sales or solution engineering
What success looks like
* Strong GA4 adoption and roadmap execution across clients
* High client satisfaction and retention
* Expansion of analytics-led solutions through smarter architecture and usage
* Effective mentoring and upskilling of junior team members
* Tangible contribution to new business wins and upsells (without quota-carrying)
Key Responsibilities
* Owning the GMP strategy and roadmap for assigned clients
* Acting as senior technical advisor across DV360, CM360, and broader ad tech stack
* Designing and evolving GMP architectures aligned to client business goals
* Leading complex troubleshooting and platform optimisation initiatives
* Supporting sales teams on pitches, RFPs, and solution design
* Identifying opportunities where additional capabilities unlock greater GMP value
* Providing thought leadership on digital maturity, privacy, identity, and measurement
* Mentoring and guiding junior support staff; setting standards and best practices
* Maintaining strong relationships with platform partners and vendors
Required Qualifications & Experience
* 6–10 years’ experience in digital advertising or ad tech
* 3+ years of deep, hands-on GMP experience (DV360 + CM360)
* Strong understanding of the programmatic ecosystem (DSPs, SSPs, identity, privacy)
* Proven experience advising clients at a strategic and technical level
* Ability to translate platform capability into business and growth outcomes
Preferred Qualifications
* GMP certifications (DV360, CM360, SA360, GA4, GTM)
* Experience with alternative DSPs (The Trade Desk, Amazon DSP)
* Exposure to CTV, Retail Media, and advanced programmatic use cases
* Experience with BigQuery, clean rooms, CDPs, or measurement integrations
* Prior involvement in pre-sales or solution engineering
What success looks like
* Strong GMP adoption and roadmap execution across clients
* High client satisfaction and retention
* Expansion of GMP-led solutions through smarter architecture and usage
* Effective mentoring and upskilling of junior team members
* Tangible contribution to new business wins and upsells (without quota-carrying)
Senior Programmatic ConsultantSelection Book
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