Demand Generation Marketing Manager
At Trustero · Palo Alto, California, United States
Salary: US$130,000–160,000 a year
- Marketing
- Full-time
Where you can work from
Open to the United States
“Palo Alto, California, United States”
From the location.
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- Posted
- 29 September 2026
- First seen by us
- 12 October 2026
- Last checked
- 11 hours ago
Job description
From Trustero’s job post, as they wrote it.
Trustero builds AI for governance, risk and compliance (GRC) for security, risk and compliance teams. We're looking for a Demand Generation Marketing Manager to build the engine that brings the right buyers to our door.
You'll own demand generation end to end: the campaigns, webinars and events that create interest, the systems that get every lead to our BDR/SDR team fast, and the reporting that shows what's working. If you like building a program as much as running it, and you want your work tied directly to pipeline, we'd like to meet you.
Read the full description
What you'll do
* Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting.
* Build and run our webinar program and choose, plan and staff industry events, conferences and field events.
* Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed.
* Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team.
* Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data.
* Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program.
* Own the program budget and move spend to what drives pipeline and revenue.
What you bring
* Bachelor of Arts degree or equivalent education.
* 5+ years in B2B demand generation, including 3+ years at a B2B SaaS company.
* A track record of building pipeline, with results you can walk us through.
* Hands-on experience with paid digital, email nurture, webinars and in-person events.
* Experience building lead scoring, routing and handoff processes with a BDR/SDR team.
* Working skill in a CRM and marketing automation platform, such as Salesforce, HubSpot or Marketo.
* Comfort with data: you build your own reports and understand attribution.
* Clear writing and strong collaboration with sales, product marketing and leadership.
Nice to have
* Experience marketing to security, risk, compliance, GRC or IT buyers.
* Account-based marketing and intent data tools, such as 6sense, Demandbase or Bombora.
* Sales engagement platforms, such as Outreach, Salesloft or Apollo.
* Early-stage startup experience building a program from scratch.
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