Digital Marketing Specialist (SEO & Meta Ads)
At The Consultant Agency · Philippines
- Marketing
- Part-time
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Where you can work from
Open to the Philippines
“Philippines”
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- Posted
- 2 November 2026
- First seen by us
- 3 November 2026
- Last checked
- 6 hours ago
Job description
From The Consultant Agency’s job post, as they wrote it.
About the Role
We are seeking an experienced, hands-on Digital Performance Specialist to provide ongoing SEO, Meta advertising and digital analytics services. The role will have primary responsibility for improving organic search visibility and managing Meta advertising campaigns, with a strong focus on increasing website traffic, engagement, enquiries and conversions.
Key Responsibilities
SEO Management
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* Develop and implement an ongoing SEO strategy to improve organic search visibility and website traffic.
* Manage on-page SEO, including page titles, meta descriptions, headings, internal linking, image optimisation and content structure.
* Conduct keyword research and identify opportunities for new and existing website content.
* Optimise website pages and articles using Rank Math.
* Monitor technical SEO issues, indexing, redirects, broken links and website health.
* Manage and monitor Google Search Console.
* Review website content and provide recommendations to improve search performance.
* Monitor keyword rankings and organic traffic.
* Identify opportunities to improve local and geographic search visibility.
Meta Advertising
* Plan, create, manage and optimise paid campaigns across Facebook and Instagram using Meta Ads Manager.
* Develop campaigns targeting relevant audience segments.
* Manage campaign objectives, audiences, placements and budgets.
* Undertake ongoing A/B testing of creative, copy, audiences and calls to action.
* Monitor campaign performance and make regular adjustments to improve results.
* Manage retargeting and prospecting audiences.
* Ensure Meta Pixel and conversion tracking are operating correctly.
* Recommend appropriate campaign creative and advertising formats.
Analytics & Reporting
* Monitor performance through GA4, Google Search Console and Meta Ads Manager.
* Produce concise monthly reporting covering SEO and paid campaign performance.
* Translate data into practical recommendations rather than simply reporting statistics.
* Establish benchmarks and KPIs and track progress over time.
* Identify trends and opportunities to improve digital performance.
* Ensure campaign and website tracking is correctly configured, including UTMs and conversion events.
Skills & Experience
The successful candidate should have:
* Demonstrated experience managing SEO and Meta advertising campaigns.
* Strong working knowledge of Meta Ads Manager.
* Practical experience with GA4 and Google Search Console.
* Experience with WordPress SEO and ideally Rank Math.
* Understanding of technical, on-page and content SEO.
* Experience with keyword research and SEO tools.
* Understanding of digital advertising metrics and campaign optimisation.
Digital Marketing Specialist (SEO & Meta Ads)The Consultant Agency
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