Creative Strategist – DTC & Performance Creative

We're looking for a performance-driven Creative Strategist who can turn customer research, market insights, and advertising data into high-converting creative concepts.

UK-based candidates are a particular focus, as we're looking to strengthen our understanding of UK consumers, language, and culture.

Why You'll Want This Role

* Develop performance creative strategies for a fast-scaling international DTC brand

* Own creative concepts from research and scripting to testing and iteration

* Work closely with the Head of Creative, editors, designers, and content creators

* Collaborate with Paid Media and CRO teams to improve advertising performance

* Build creative concepts that can scale ad spend while maintaining target efficiency

* Influence creative direction across major international markets, particularly the UK

* Join a fast-moving, data-driven team where your ideas directly impact growth

What You'll Do

* Research customer pain points, motivations, buying behavior, competitors, and market trends

* Develop compelling ad concepts, hooks, angles, scripts, and creative briefs

* Translate customer insights into testable direct-response creative concepts

* Create clear production briefs with strong visual direction, messaging, and storytelling

* Work with creators, editors, and designers to bring concepts to life

* Develop culturally relevant creative tailored to UK consumers and market preferences

* Collaborate with Paid Media to analyze creative performance, testing results, and efficient ad spend

* Identify winning concepts, develop variations, and scale successful creative angles

* Analyze underperforming creatives and turn learnings into stronger concepts

* Track creative hit rate, qualified ad spend, iteration speed, and testing outcomes

* Ensure advertising claims are accurate, supportable, and appropriate for the products

What We're Looking For

* Proven experience in performance creative strategy, preferably within DTC or eCommerce

* Strong experience developing ad concepts, hooks, scripts, and production briefs

* Demonstrated ability to create winning ads that sustain meaningful spend at target efficiency

* Strong understanding of direct-response advertising, paid social, and creative testing

* Experience using customer research, market insights, and performance data to develop concepts

* Ability to explain your contribution to successful campaigns and what you've learned from unsuccessful tests

* Strong copywriting, storytelling, and visual communication skills

* Comfortable collaborating with Paid Media, editors, designers, and creators

* Highly proactive, organized, and open to feedback and rapid iteration

* Based in the UK, Netherlands, or US

* Netherlands-based candidates must be available to work from the office at least 1 day per week and commit full-time

Bonus If You Have

* Deep understanding of UK consumers, language, culture, and buying behavior

* Experience creating performance ads for supplements, men's health, wellness, or consumer health brands

* Experience developing creative for multiple international markets

* Experience scaling successful creative concepts through structured testing and iteration

If you're an experienced Creative Strategist or Performance Creative Strategist who knows how to turn customer insights into compelling ads that drive profitable growth, we'd love to hear from you.