Remote Meta Ads Manager

Engagement: Independent Contractor

Job Summary

We're looking for a Meta Ads Manager with at least 2 years of hands-on experience running and optimizing paid advertising campaigns across Facebook and Instagram.

You'll be responsible for managing paid social campaigns from strategy to execution, analyzing performance, and identifying opportunities to improve results and scale campaigns.

We're looking for someone who is analytical, proactive, and confident managing campaigns independently. Previous experience working in a digital marketing agency is a bonus, but not essential.

Key Responsibilities

* Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
* Monitor and optimize campaign performance to improve ROAS, CPA, and conversion rates.
* Develop and test audience targeting, retargeting, and lookalike audience strategies.
* Conduct A/B testing on ad creatives, copy, audiences, and campaign structures.
* Manage advertising budgets and allocate spend to maximize performance.
* Track and analyze campaign results, providing clear insights and recommendations.
* Collaborate with creative and marketing teams to improve campaign effectiveness.
* Identify opportunities to scale successful campaigns and drive consistent results.

Requirements

* 2+ years of experience managing Meta Ads campaigns.
* Strong knowledge of Meta Ads Manager and Meta Business Suite.
* Proven ability to launch, manage, and optimize performance-driven advertising campaigns.
* Good understanding of key performance metrics, including ROAS, CPA, CPC, CTR, and CPM.
* Experience with audience targeting, retargeting, and A/B testing.
* Familiarity with Meta Pixel, conversion tracking, and campaign analytics.
* Strong analytical and problem-solving skills.
* Excellent English communication skills.
* Ability to work independently, manage priorities, and meet deadlines in a remote environment.

Nice to Have

* Previous experience working in a digital marketing or performance marketing agency.
* Experience managing multiple advertising accounts or client campaigns.
* Familiarity with Google Analytics 4 (GA4), Google Tag Manager, or Looker Studio.
* Experience with lead generation or e-commerce advertising.
* Knowledge of conversion rate optimization (CRO) and landing page performance.

Benefits

🌎 100% Remote: Work from anywhere with a reliable internet connection.

💰 Competitive Compensation: Salary based on experience and qualifications.

🚀 Career Growth: Join a growing company with opportunities for professional development.

📈 High-Impact Role: Take ownership of advertising campaigns and directly influence business growth.

🎯 Performance-Driven Environment: Work with ambitious teams focused on measurable results.