Social Media Lead

Key Objectives

* Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
* Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
* Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
* Establish a consistent monthly social media performance reporting and optimisation rhythm.
* Launch a follower-exclusive content and promotions programme within the first six months.
* Build scalable processes and, over time, support and lead local social media managers.

Key Responsibilities

Strategy & Planning

* Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
* Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
* Identify emerging platform, audience, and content trends.

Content & Community

* Coordinate, schedule, and publish content across relevant social platforms.
* Maintain consistency in brand identity, tone of voice, messaging, and positioning.
* Manage comments, direct messages, and community interactions professionally and promptly.
* Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

Paid Social

* Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
* Manage budgets across markets and campaign objectives.
* Test and optimise audiences, creatives, placements, and messaging.
* Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.

Analytics & Reporting

* Track and analyse organic and paid social performance.
* Produce regular performance reports with clear insights and recommendations.
* Turn data into actionable optimisation decisions.
* Monitor competitor activity and platform developments.

Cross-Functional Collaboration

* Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.
* Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.

Team Leadership

* Provide direction and support to local social media managers as the team develops.
* Establish standards, processes, and best practices across markets.
* Remain hands-on while coaching and developing the wider social team.

Key Requirements

* Proven experience managing social media for a global or multi-market brand.
* Strong hands-on experience with paid social, particularly Meta Ads.
* Strong understanding of organic social, content strategy, and community management.
* Demonstrable ability to analyse social performance and optimise based on data.
* Experience managing budgets, campaigns, audiences, and creative testing.
* Strong brand, content, and copy judgement.
* Excellent stakeholder and cross-functional communication skills.
* Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.
* Experience managing or mentoring social media teams is a plus.
* Comfortable working independently in a fully remote environment.

What We Offer

* The opportunity to own and shape CXM’s global social media function.
* A genuinely remote role with flexibility across European time zones.
* The chance to consolidate and build a global social operation from the ground up.
* A strong, experienced team and supportive leadership environment.
* Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results.

Recruitment Process

Stage 1: HR screening interview
Stage 2: Interview with the CMO, potentially including the CEO