Marketing Manager

Hybrid: This hybrid role is based in Tampa, FL.

Position Duties

Campaign and Brand Management

* Develop and execute strategic marketing programs, including, but not limited to, digital advertising campaigns, website management and development, email marketing, webinars, social media, and lead generation initiatives.
* Manage and maintain the company's brand standards and ensure consistent branding across all marketing channels, communications, collateral, events, and digital assets.
* Track marketing program effectiveness and provide regular reporting on campaign results.
* Assist with creating and/or editing copy for events, social media, internal communications, website content, collateral, and targeted marketing campaigns.

Website and Marketing Technology

* Manage all aspects of the corporate website, including ongoing content updates, user experience, SEO optimization, lead generation, analytics, and coordination with internal stakeholders and external design agencies.
* Partner with the Salesforce.com Administrator to optimize the marketing technology stack and CRM integration; recommend best practices for campaign tracking, lead assignment, and conversion processes.

Events

* Develop event strategy and manage all aspects of conferences, trade shows, customer events, webinars, and executive events, including planning, facilitation, communications, vendor management, and logistics.

Project, Vendor and Budget Management

* Create and execute project timelines to ensure deadlines are met, reviews are completed, deliverables are executed successfully, remain on brand, and projects stay within budget.
* Work with the marketing agency vendor and internal stakeholders to develop creative assets including promotional emails, website content and graphics, landing pages, digital advertisements, event materials, trade show signage, and sales collateral.
* Process and track event and campaign-related expenses to ensure budget versus actuals are captured and follow established finance procedures.
* Manage vendor relationships, contracts, and budget tracking for digital marketing, website, branding, and event-related expenditures.
* Manage branded merchandise purchasing, fulfillment, and tracking while providing guidance to administrative staff supporting fulfillment.

Content Planning and Resources

* Assist the Marketing Director with development and ongoing management of the strategic marketing and content calendar.
* Manage the centralized repository of sales and marketing resources, brand standards, and marketing templates.
* Support other marketing initiatives as needed.

Position Requirements

Required Qualifications

* 5+ years of B2B marketing experience; healthcare technology, SaaS, or enterprise software marketing experience is preferred.
* Excellent project management skills and exceptional attention to detail.
* Proven experience developing and executing integrated marketing campaigns that drive brand awareness and lead generation.
* Proven experience with event strategy, planning, facilitation, and execution.
* Strong written, verbal, and presentation communication skills.
* Experience with marketing automation platforms and social media platforms.
* Experience managing and maintaining corporate websites, including WordPress.
* Experience working with internal creative teams or external agencies to develop visually compelling marketing assets.
* Experience managing and maintaining corporate branding standards across multiple marketing channels.
* Strong organizational, analytical, and problem-solving skills.
* Ability to work independently while collaborating effectively across cross-functional teams.

Education Requirement

* Bachelor's degree in Marketing, Business, Communications, Journalism, English or a related field.

Preferred Qualifications

* Graphic design experience.
* Experience with 6sense or another Account-Based Marketing (ABM) platform.
* Professional experience leveraging AI tools to support marketing initiatives, including content creation, campaign optimization, workflow automation, analytics, and personalization.
* Motivated self-starter with the ability to manage multiple priorities in a fast-paced environment.

Additional Information

Pre-Employment Requirements: All prospective employees must pass a background check and drug screening.

Benefits

At MHK, we support employees with meaningful work, opportunities to grow and benefits designed to promote health, financial security and overall wellbeing. Highlights include:

* Health coverage: Medical, dental and vision plans for full-time employees.
* Retirement: 401(k) with a generous company match.
* Time off: Generous paid time off and holiday policy.
* Benefits eligibility: Benefits begin on the first day of the month following employment.
* Health and wellness: Exercise and health club reimbursement opportunities.
* Dependent care: Monthly dependent care reimbursement opportunities.
* Income protection: Short- and long-term disability coverage.
* Life insurance: Basic term life and AD&D insurance.