Head of Content and Media
At Adapty.io · Remote; Serbia
- Full-time
- Director or above
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Open to Serbia
“Serbia”
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- Posted
- 3 November 2026
- First seen by us
- 4 November 2026
- Last checked
- 16 hours ago
Job description
From Adapty.io’s job post, as they wrote it.
More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Read the full description
What you'll do
* Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar
* Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower's reports – and make them the ones everyone quotes
* Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games
* Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team
* Launch new formats: podcast, video, newsletter
* Hire and lead the content team, with AI-native workflows from day one
* Own the numbers: reach, report downloads, MQLs and pipeline sourced by content
About you
* 5+ years in content, 2+ leading it – you've built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready
* You've produced data-driven research reports yourself, and they got quoted
* Distribution-first: one great piece is worth little without twenty ways to ship it
* You've hired and managed a content team and set up its processes, including localization
* Product mind: you invent lead magnets and interactive tools, not just PDFs
* AI-native: you use AI to multiply output without dropping quality
* Strong written English
Nice to have
* Background in mobile apps, adtech, martech or a data/analytics company
* Multilingual content experience
* Podcast or video production
* A network in the app industry
What's in it for you
* Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
* Exceptional compensation directly tied to your results.
* Direct communication and ownership. No bureaucracy, no politics, just impact.
* Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
* Professional support. Language learning, sports, health insurance, laptop coverage, and more.
Head of Content and MediaAdapty.io
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