Paid Media Analyst (English Mandatory)

* Strategic Alignment: Translate business, marketing, and communication goals into measurable, high-performing paid media strategies.

* Setup & Architecture: Configure campaigns, ad sets, targetings, budgets, schedules, bidding strategies, and conversion events.

* Audience Targeting: Define and refine audiences using demographic, geographic, behavioral, and interest-based criteria, as well as custom remarketing and lookalike segments.

* Monitoring & Optimization: Conduct daily campaign performance checks to identify growth opportunities, performance gaps, and areas for improvement. Optimize ad spend, budget distribution, bids, placements, and frequency.

* Performance Analysis: Track and analyze key metrics (CTR, CPC, CPM, CPA, CPL, ROAS, conversions, reach, and engagement rate).

* Testing & Experimentation: Design and run A/B tests across ad formats, creative assets, messaging, target audiences, and landing pages.

* Cross-Functional Collaboration: Partner with content, design, marketing, sales, and tech teams to produce high-converting ad assets.

* Data-Driven Insights: Provide actionable recommendations to refine content, creative strategy, and conversion paths based on performance data.

* Tracking & Analytics: Verify pixel, tag, and conversion event setups using digital analytics tools (Meta Pixel, Google Analytics 4, Google Tag Manager, and attribution platforms).

* Reporting & Presentation: Prepare and deliver clear, periodic performance reports—in both English and Spanish—to internal teams, regional leads, and clients.

* Industry Awareness: Stay up to date on paid social trends, algorithm updates, platform features, and digital marketing best practices.

* Vendor & Project Management: Manage multiple campaigns, markets, and priorities simultaneously, liaising with agencies, vendors, and ad platforms when needed.

* Compliance & Quality: Ensure strict adherence to advertising policies, brand guidelines, and platform standards.

What are we looking for?

* Education: Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Data Analytics, or a related field.

* Experience: 2–4 years of experience in paid media, performance marketing, digital advertising, or paid social management. Proven track record with Meta Ads Manager; familiarity with TikTok Ads, LinkedIn Campaign Manager, or Google Ads is a strong plus.

* Skills: Solid understanding of audience targeting, remarketing, conversion funnels, lead generation, e-commerce, and performance-driven campaigns.

* Analytics: Strong expertise in tracking metrics, optimizing budgets, and generating actionable performance reports.

* Tools: Proficiency with Google Analytics 4, Google Tag Manager, Meta Pixel, spreadsheets, and data visualization tools (e.g., Looker Studio, advanced Excel).

* Languages: Advanced English fluency (written and spoken) is essential for communicating with global teams, clients, and partners.

* Soft Skills: Ability to turn complex data into actionable strategies; strong presentation, communication, and cross-functional collaboration skills.

You are a great fit if you are...

* Analytical: Data-oriented with a sharp critical-thinking mindset.

* Proactive & Curious: Passionate about digital trends and continuous learning.

* Organized: Adept at managing multiple campaigns, budgets, and deadlines simultaneously.

* Results-Driven: Focused on efficiency, growth, and constant campaign enhancement.

* Detail-Oriented: Thorough in catching setup, tracking, or implementation errors.

* Communicative: Able to break down complex technical metrics into clear business insights.

* Adaptable: Nimble when navigating platform updates, shifting priorities, or strategic pivots.

What do we offer?

* Competitive salary based on experience and expertise.

* Statutory and supplemental benefits.

* Hybrid work arrangement with flexible collaboration models.

* Clear opportunities for professional growth in digital and performance marketing.

* Direct involvement in multi-market strategies and high-impact campaigns.

* Ongoing training in ad platforms, data analytics, and emerging digital trends.

* A collaborative, dynamic, and innovation-focused workplace culture.

Key Position Details:

* Language Requirement: Advanced English (written and spoken) required for daily international communication.

* Work Model: Hybrid (flexibility for remote work and required in-person meetings).

* Schedule: Full-time, with occasional flexibility required to coordinate across time zones.

Why join us? You will join a high-performing team dedicated to building data-backed digital strategies that turn social media potential into real business growth. Your work will directly impact campaign performance, elevate our digital presence, and drive measurable success across markets.