Performance Marketing Specialist

What You’ll Own

Paid Media & Campaign Execution

* Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
* Execute campaigns focused on lead generation, sales, and customer acquisition
* Develop and test audiences, targeting, messaging, offers, and creatives
* Manage campaign budgets, bidding strategies, and spend allocation
* Collaborate with creative and content teams on performance-driven assets

Optimization & Scaling

* Monitor campaign performance and optimize daily
* Run structured A/B tests across creatives, audiences, copy, and landing pages
* Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
* Identify winning campaigns and scale them efficiently
* Stay current with advertising platform changes and best practices

Tracking, Analytics & Reporting

* Manage and validate conversion tracking using Google Analytics and Google Tag Manager
* Analyze campaign and funnel performance across channels
* Build clear performance reports with actionable insights
* Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance

Cross-Functional Collaboration

* Align paid campaigns with marketing, sales, and revenue goals
* Work with content and design teams to improve campaign creative
* Provide data-backed recommendations on messaging and offers
* Support integrated paid, organic, and funnel strategies

What We’re Looking For

* 3+ years of hands-on performance marketing or paid media experience
* Strong experience managing Google Ads and Meta Ads
* Experience with LinkedIn Ads strongly preferred
* Proven success improving ROAS, CPA, CPL, and conversion rates
* Strong understanding of PPC, attribution, audience targeting, and conversion tracking
* Hands-on experience with Google Analytics (GA4) and Google Tag Manager
* Strong analytical and reporting skills
* Comfortable independently launching, optimizing, and scaling campaigns
* Strong English communication and project-management skills
* Availability during U.S. business hours

Nice to Have

* Lead generation and/or e-commerce campaign experience
* HubSpot, Salesforce, or Marketo experience
* Funnel optimization and audience segmentation experience
* Google Ads or Meta certifications
* Experience managing multiple accounts or significant advertising budgets

What Success Looks Like

* Lower and more efficient CPA and CPL
* Improved ROAS and conversion rates
* Consistent growth in qualified leads and conversions
* Efficient allocation and scaling of advertising budgets
* Accurate conversion tracking and reporting
* Continuous testing that produces measurable performance improvements

Why Join?

* Fully remote opportunity
* Ownership of paid acquisition across multiple platforms
* Direct impact on leads, revenue, and business growth
* Freedom to test, optimize, and scale campaigns
* Data-driven and performance-focused environment
* Strong autonomy and opportunity for professional growth

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Performance Marketing / Campaign Discussion
5. Client Interview
6. Offer & Onboarding

What Happens After You Apply

Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.

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