Content Marketing Manager

Why this role matters

Adapty's Flow & Paywall Builder lets app teams generate onboarding flows and paywalls with AI, test them, and ship without an App Store release. It has its own go-to-market team, budget, and lead target, and content is how app founders and growth leads first hear about it: research built on Adapty data, lead magnets, webinars, case studies.

You'll own that content. The first three months are hands-on: you write and ship every piece yourself, learn the product and the audience, and find out what brings leads. From month four, you run the content plan for the Builder and decide what to scale and what to cut.

What you'll do

* Ship a data-led research piece every two weeks and turn it into a lead magnet: a gated report, an interactive tool, a Claude skill. You pull the data from our internal analytics and find the story

* Repurpose every piece for LinkedIn through employee advocacy: posts for the product owner's personal account and the team's

* Turn every webinar into a campaign, not a one-off: you set the angle, write the Luma page and promo, and afterwards cut it into a recap, LinkedIn clips and a follow-up that keep it working as a lead magnet

* Interview customers and write case studies with real numbers

* Track which content brings leads from target accounts and report it weekly

* From month four, own the Builder content plan

About you

* 3+ years in B2B SaaS content, ideally for a technical or data-heavy product

* You've published research or benchmark reports you drove yourself, and you know what they brought: downloads, leads, demos

* You get numbers on your own: dashboards, SQL or AI tools, no waiting on an analyst

* You've packaged a webinar or event from promo to follow-up, not only written the recap

* You've written case studies from your own customer interviews

* You use AI in your workflow, and your copy still doesn't read like AI

* Strong written English for a technical audience

Nice to have

* Mobile apps, subscriptions, ad tech, MMP or dev tools background

* You know paywalls, onboarding, and A/B testing from the inside

* Worked in a pipeline-driven or ABM marketing team

* SEO basics: keyword research, Google Search Console

* Your own audience on LinkedIn, X, or Substack

What's in it for you

* Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.

* Exceptional compensation directly tied to your results.

* Direct communication and ownership. No bureaucracy, no politics, just impact.

* Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

* Professional support. Language learning, sports, health insurance, laptop coverage, and more.