Performance Marketer

The ideal candidate combines strong analytical skills with creative thinking, takes initiative, and continuously looks for opportunities to improve campaign performance through testing and data-backed decisions.

What You’ll Own

Paid Campaign Management

* Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
* Monitor campaign performance and make adjustments to improve results.
* Identify underperforming campaigns and implement improvements to meet performance targets.

Data Analysis & Reporting

* Monitor campaign metrics and performance indicators on a daily basis.
* Analyze results, identify trends, and translate data into actionable insights.
* Prepare clear reports and share performance findings and recommendations with the marketing team.

Audience Targeting & Segmentation

* Build and refine audience segments using demographic and behavioral data.
* Improve targeting strategies to reach relevant audiences and increase campaign efficiency.
* Evaluate audience performance and adjust segmentation based on campaign results.

Budget Management & Optimization

* Manage advertising budgets to maximize return on ad spend (ROAS).
* Adjust bids and budget allocation based on campaign performance and changing priorities.
* Identify opportunities to improve spending efficiency and scale successful campaigns.

Creative Collaboration

* Work with designers and content creators to develop effective advertising assets.
* Brief creative teams on campaign objectives, target audiences, messaging, and performance goals.
* Review creative performance and recommend iterations based on data and audience response.

Testing & Continuous Optimization

* Design and run structured A/B and multivariate tests across ad copy, creative assets, and landing pages.
* Document test hypotheses, results, and key learnings.
* Use insights from experiments to refine campaigns and scale successful strategies.

Cross-Functional Collaboration

* Coordinate with the wider marketing team to align paid campaigns with organic, product, and lifecycle marketing initiatives.
* Communicate campaign updates, potential issues, and opportunities proactively.
* Maintain clear documentation of campaign changes, findings, and recommendations.

Required Experience & Skills

* Proven hands-on experience managing paid media campaigns, ideally at meaningful scale or within a complex organization.
* Proficiency with Google Ads, Meta Ads Manager, and other relevant advertising platforms.
* Experience with campaign setup, conversion tracking, performance monitoring, and optimization.
* Strong analytical skills and the ability to make data-driven marketing decisions.
* Familiarity with tracking and attribution tools such as Google Analytics, Meta Pixel, or equivalent solutions.
* Understanding of conversion rate optimization and the relationship between landing page performance and paid campaign results.
* Experience managing advertising budgets and optimizing return on ad spend.
* Strong written and verbal English communication skills.
* Ability to present campaign performance, insights, and recommendations clearly to stakeholders.

What Makes You a Strong Fit

* You approach marketing as a continuous process of testing, learning, and improving.
* You take ownership of campaigns and proactively identify issues and opportunities.
* You balance creative thinking with analytical rigor.
* You communicate clearly with teammates across time zones and keep stakeholders informed.
* You document your work, decisions, and findings so the team can act on reliable information.
* You can work independently while collaborating effectively with cross-functional teams.

What Success Looks Like

* Paid campaigns consistently work toward established performance targets.
* Advertising budgets are allocated effectively based on performance data.
* Audience targeting and creative strategies improve through structured testing.
* Campaign reporting provides clear insights and actionable recommendations.
* Successful campaigns are identified and scaled while underperforming campaigns are improved.
* Paid marketing efforts remain aligned with broader marketing objectives.

Interview Process

* Initial Screening
* Client Interview
* Offer & Onboarding