LinkedIn Lead Generation & Business Development Support

Location: Dubai, United Arab Emirates About The Company Is a leadership development, coaching, training, and talent management consultancy founded by an experienced Learning and Development leader, executive coach, and master facilitator. Drawing on more than two decades of experience in Fortune 500 companies, Gita supports organizations and individuals through leadership coaching, employee development, cross-cultural collaboration, inclusion and diversity, change management, career development, and corporate training. Her services include leadership and executive coaching, team development, Gallup Strengths coaching, DiSC and MBTI workshops, Insights Discovery, talent development consulting, learning program design, and organizational development. The company works with local and multinational organizations across industries including healthcare, banking, retail, FMCG, oil and gas, shipping, consulting, education, and manufacturing. Role Overview Is seeking a proactive, flexible, and detail-oriented Virtual Assistant to support LinkedIn lead generation, prospect research, outreach, and business development activities. The primary objective of this role is to improve their visibility and business development efforts on LinkedIn by identifying suitable prospective clients, organizing prospect information, initiating personalized outreach, managing follow-ups, and helping convert qualified leads into booked meetings with Gita. The ideal candidate will be comfortable researching potential corporate clients, organizing lead information into a structured database, and using AI tools such as Claude to support prospect research and lead organization. This role will initially focus on LinkedIn lead generation and outreach. As they develop its client base and business operations, the responsibilities may expand to include administrative support, invoicing, and other operational tasks. Key Responsibilities 1. LinkedIn Lead Generation and Prospect Research Research and identify potential corporate clients, organizations, and decision-makers who may benefit from GrowthBridge’s coaching, leadership development, training, and talent management services. Identify relevant prospects, such as HR leaders, Learning and Development professionals, Talent Management leaders, organizational development professionals, and other appropriate business decision-makers. Develop and maintain an organized database of potential clients and business prospects. Research organizations, their industries, relevant business needs, and potential opportunities for GrowthBridge’s services. Categorize and prioritize prospects based on their relevance, potential fit, and likelihood of becoming qualified business opportunities. Identify potential client segments and prospecting opportunities that align with GrowthBridge’s service offerings. Maintain accurate prospect information and ensure the lead database remains organized and up to date. 2. LinkedIn Outreach and Relationship Building Support lead generation and business development activities through LinkedIn, which is currently GrowthBridge’s primary platform for professional networking and prospecting. Draft and send personalized LinkedIn outreach messages, subject to Gita’s direction and approval of the outreach approach. Tailor messages to relevant prospects based on their professional backgrounds, organizational roles, industries, and potential business needs. Maintain a professional, respectful, and relationship-oriented approach to outreach rather than relying solely on generic mass messaging. Monitor responses and organize conversations to identify prospects who may be interested in GrowthBridge’s services. Conduct appropriate follow-ups with prospects to maintain engagement and nurture potential business relationships. Keep Gita informed of promising leads, meaningful responses, and prospects requiring her direct attention. Support the progression of qualified prospects toward introductory or discovery meetings with Gita. 3. Lead Qualification and Pipeline Management Organize prospects according to their current stage in the business development process, such as identified, researched, contacted, responded, follow-up required, qualified, and meeting booked. Help identify prospects whose needs and profiles appear aligned with GrowthBridge’s services. Track outreach activities, responses, follow-up dates, and next steps. Maintain a clear overview of active prospects and outstanding follow-ups. Flag promising business opportunities and relevant client conversations for Gita’s review. Help ensure that qualified prospects are followed up with consistently and that potential opportunities are not overlooked. Support the objective of converting suitable LinkedIn prospects into introductory meetings and potential business proposals. 4. AI-Assisted Research and Database Organization Use Claude AI to assist with prospect research, database creation, lead categorization, and organizing information about potential clients. Explore practical ways to use AI to streamline lead research, structure prospect information, and identify relevant business opportunities. Maintain a clear, consistent, and usable lead database that allows Gita to review prospects and follow-up priorities efficiently. Verify important prospect information rather than relying solely on AI-generated outputs. Apply sound judgment when using AI tools and protect confidential client and business information. 5. Reporting and Weekly Coordination Provide regular updates on lead generation and outreach activities. Maintain an organized record of prospects researched, outreach completed, responses received, follow-ups due, and meetings booked. Highlight promising leads, recurring prospecting challenges, and opportunities to improve the outreach process. Attend one weekly coordination meeting with Gita, approximately 30 minutes, at a mutually convenient time. Work independently outside the weekly meeting, managing assigned tasks and follow-ups according to agreed priorities. Communicate proactively when clarification, approval, or a decision is needed. 6. Future Administrative and Operational Support As GrowthBridge’s business develops, the role may expand to include: General administrative assistance and business support. Invoice preparation and invoicing coordination. Organizing business documents and maintaining records. Tracking client information and business activities. Other agreed administrative tasks that support GrowthBridge’s operations. These responsibilities are intended for a later stage and are not the primary focus of the initial engagement. Required Skills and Qualifications Previous experience in virtual assistance, LinkedIn lead generation, prospect research, sales support, business development support, or a related role. Strong LinkedIn research and professional prospecting skills. Ability to identify relevant decision-makers and research organizations effectively. Strong written English communication skills, including the ability to draft clear, professional, and personalized outreach messages. Excellent organizational skills and attention to detail. Ability to maintain accurate databases, track follow-ups, and manage multiple prospects systematically. Familiarity with AI tools, particularly Claude, or the ability to learn and use them effectively for research and database organization. Good judgment when prioritizing leads and recognizing potentially relevant business opportunities. Ability to work independently, follow instructions, and take initiative. Flexibility and willingness to adapt as the business and role evolve. Professionalism and discretion when handling business and prospect information. Preferred Qualifications Previous experience supporting coaches, consultants, corporate trainers, or professional services businesses. Familiarity with corporate Learning and Development, Human Resources, Talent Management, leadership development, organizational development, or management consulting. Experience identifying and engaging HR directors, L&D leaders, talent development professionals, and other corporate decision-makers. Experience using spreadsheets or other simple tools to manage prospect databases and sales pipelines. Experience with CRM systems, even though no specific CRM is currently required. Familiarity with AI-assisted research and workflow organization. Tools and Platforms Primary platform: LinkedIn, using the client's existing individual Premium account, subject to an agreed and secure working arrangement. AI tool: Claude AI for research assistance, lead mapping, database organization, and prospect categorization. Supporting tools: A spreadsheet or suitable database for prospect tracking and pipeline management. Other tools may be introduced as the workflow develops. The client does not currently require experience with a specific CRM or project management platform. Working Arrangement and Availability Remote position supporting a business based in Dubai, UAE. Initial workload of approximately 5 hours per week during the first month, subject to confirmation. Expected increase to at least 10 hours per week after the initial month, subject to the agreed engagement terms. Flexible working hours; the VA does not need to match the client's time zone throughout the working day. One scheduled coordination meeting per week, lasting approximately 30 minutes, at a mutually convenient time. The VA is expected to work independently outside the weekly meeting and provide regular progress updates. The role is not considered urgent; the start date will be determined after candidate selection and completion of onboarding requirements. Performance Expectations The VA will be expected to demonstrate progress in the following areas: Relevance and quality of researched prospects. Accuracy and completeness of the prospect database. Quality and personalization of LinkedIn outreach. Consistency of follow-ups and lead pipeline updates. Responsiveness to interested prospects and timely escalation of qualified opportunities. Meetings booked with suitable prospective clients. Clear reporting, initiative, and reliable execution of agreed tasks. The initial month will serve as an opportunity to assess the VA's efficiency, working style, prospect quality, and the potential of the outreach process. Specific activity targets and performance measures should be agreed with Gita after the initial prospecting strategy and scope have been established. Business conversion outcomes may also depend on factors outside the VA's direct control. Important Role Boundaries No cold calling is required. LinkedIn is the only outreach platform currently identified by the client. The VA will focus on prospect research, LinkedIn outreach, follow-ups, lead organization, and booking meetings. Personalized messaging should follow an approach agreed upon with Gita, particularly during the initial stage. The VA must not make commitments, issue proposals, or represent that GrowthBridge has agreed to commercial terms without the client's authorization. Any use of LinkedIn account access, AI tools, or prospect information must follow applicable platform rules, privacy requirements, and the client's instructions. Ideal Candidate Profile The ideal VA is proactive, flexible, highly organized, and detail-oriented. They should be comfortable taking a broad business objective and translating it into a structured process, while keeping track of the smaller details that might otherwise be missed. The candidate should be capable of working independently, identifying relevant prospects, maintaining an organized pipeline, and following up consistently without requiring constant supervision. Most importantly, the VA should understand that the objective is not simply to generate a high volume of leads, but to identify relevant prospects who have a reasonable potential to become genuine business opportunities for GrowthBridge. Application and Selection Process Candidates should be prepared to discuss: Their experience with LinkedIn lead generation and prospect research. How they identify and qualify suitable corporate prospects. Their approach to personalized LinkedIn outreach and follow-ups. Their experience using Claude or similar AI tools. How they organize and report on leads and outreach activity. How they would approach lead generation for a leadership development and corporate training consultancy. The client will review shortlisted candidate profiles and conduct interviews before selecting a suitable VA. Work Arrangement: Remote Initial Weekly Hours: 5 hours per week during the first month Expected Hours Thereafter: 10 hours per week, subject to the agreed engagement terms Engagement: Initial trial period followed by ongoing support, subject to mutual agreement