Senior Marketing Analytics Specialist
At Prequel Solutions · Pittsburgh, Pennsylvania, United States
- Data and ML
- Full-time
- Senior
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Where you can work from
Open to the United States
“Pittsburgh, Pennsylvania, United States”
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- First seen by us
- 15 October 2026
- Last checked
- 2 hours ago
Job description
From Prequel Solutions’s job post, as they wrote it.
This hands-on role will connect campaign and customer data to business results, helping marketing leadership understand what is working and where to invest.
Reporting to the Marketing & Brand Manager, you'll build reporting, guide performance improvements and collaborate with an established team of customer insights analysts. This role has no direct reports.
Responsibilities
* Analyze performance across digital advertising, email, direct mail, branch and community marketing.
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* Connect data across campaigns, channels and customer segments to assess marketing effectiveness.
* Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI and customer lifetime value.
* Translate findings into clear recommendations on budget allocation, targeting, messaging and channel mix.
* Support customer segmentation, campaign testing, retention and cross-sell analysis.
* Present insights to marketing leadership, executives and finance partners.
* Partner with analysts, IT, agencies and vendors to improve tracking, data accuracy and reporting.
Qualifications
* 4+ years of experience in marketing analytics, performance measurement or a related data-focused marketing role.
* Hands-on Power BI experience and working knowledge of SQL.
* Demonstrated ability to turn analysis into business recommendations and measurable results.
* Strong communication skills, including presenting findings to non-technical and executive audiences.
* Experience combining data from multiple systems and working collaboratively across teams.
* Banking or financial services experience preferred; strong candidates from other industries will be considered.
* Google Analytics, CRM and marketing automation experience helpful; Klaviyo familiarity is a plus.
The Opportunity
Shape the marketing measurement approach, build reporting capabilities and directly influence business decisions in a collaborative environment. Remote work is available within the listed states, with quarterly in-person meetings.
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