Business Development Manager — MCM / Publisher Acquisition

* Identify, pitch, and onboard publishers to the SmartyAds MCM account, ensuring a smooth and technically sound integration process from contract to first impression
* Focus on acquiring in-app and CTV publishers as primary inventory targets, while also developing relationships across web, news, gaming, entertainment, and finance verticals
* Guide publishers through the Google Ad Manager delegated account setup, policy compliance requirements, and initial inventory configuration
* Build and maintain strong long-term relationships with publishers, with a focus on inventory monetization, yield optimisation, and fill rate improvement
* Develop and execute outbound strategies to grow the publisher base — cold outreach, industry events, partner referrals, and inbound qualification
* Monitor publisher performance post-onboarding and proactively identify opportunities for inventory growth or issue resolution in cooperation with Publisher Relations Manager
* Collaborate with Tech team to resolve integration issues and ensure publishers are set up for success
* Stay current on Google MCM policy updates, AdX eligibility requirements, and programmatic market trends relevant to publisher monetization
* Report on pipeline progress, onboarding metrics, and publisher revenue contribution to leadership

Requirements

Must Have

* 3+ years of experience in business development, publisher acquisition, or partnerships within the AdTech ecosystem
* 1+ years of hands-on experience working with Google MCM (Multiple Customer Management) — including delegated account setup, publisher onboarding, and policy compliance
* Strong working knowledge of Google Ad Manager (GAM) — ad unit configuration, inventory types, targeting, and reporting
* Proven track record of independently acquiring and growing relationships with mid-to-large publishers
* Deep understanding of programmatic monetization: CPM dynamics, floor pricing, deals and SSP/AdX relationships
* Existing network of digital publishers (web, app, or CTV) that can be leveraged immediately
* Familiarity with Google AdX eligibility requirements and publisher policy enforcement
* Excellent communication and negotiation skills — able to present technical monetization solutions to non-technical publisher stakeholders
* Self-starter with the ability to manage a pipeline independently and hit acquisition targets with minimal supervision

Nice to Have

* Experience specifically with in-app (SDK or S2S) and CTV publisher integrations
* Familiarity with yield optimisation tools (Prebid, open bidding, mediation platforms)
* Knowledge of global and regional AdTech market trends, particularly in markets where SmartyAds operates
* Experience with outreach and CRM tools (HubSpot, Apollo, LinkedIn Sales Navigator)
* Understanding of privacy compliance requirements affecting publisher monetization (GDPR, COPPA, TCF)