Senior Paid Social Media Buyer

Duties / Task to perform

* Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
* Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
* Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
* Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
* Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
* Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
* Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
* Support Google Ads campaign setup, tracking, QA, and optimization when needed.

Requirements

* 4–7 years of hands-on paid social campaign management experience.
* Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
* Experience with at least one additional platform: TikTok, Pinterest, or Reddit.
* Demonstrated ability to brief, test, optimize, and scale creative content for performance.
* Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.
* Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators.
* Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data.
* Strong analytical, reporting, and communication skills.
* Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus.
* Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus.
* Experience with GA4, Google Tag Manager, Shopify or comparable eCommerce platforms is a plus.
* Previous agency experience managing multiple accounts is preferred.
* Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio.
* Interest in using AI tools to support media planning and buying workflows is a plus.

Schedule & availability: Remote, Monday through Friday: 9:30 AM–05.30 PM Eastern Time (EST)

Benefits

* Fully remote work environment
* Stable, long-term collaboration
* Clear scope of responsibilities and structured workflows
* Training and onboarding support
* Opportunity to work with international teams
* Exposure to modern tools and professional processes
* Supportive and collaborative work culture
* Opportunity for skill development and career growth

📌 Before You Apply, Please Read:

At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:

⏰ These are professional roles with set schedules defined by the client.

Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

🤝 You will be part of the client’s team.

You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

📈 KPIs and goals matter.

Your performance will be measured to ensure alignment with client expectations and project objectives.

🧑‍🏫 Training may be required.

You might need to complete training to fully understand your role, tools, and client processes.

🎯 Commitment and responsibility are essential.

We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.

🚀 Ready to grow your career with us?

Apply only if you are ready to commit, learn, and take ownership of your role.