GEO Specialist

GEO Research & Execution

* Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
* Support analysis using GEO tools such as Profound, Ahrefs, and more.
* Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.
* Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

On-Site Content Planning & Support

* Create content plans which support AI citation
* Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
* Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy

* Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
* Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
* Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
* Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.

Performance & Reporting

* Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
* Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
* Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration

* Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
* Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.
* Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

HOW SUCCESS IS MEASURED

Execution Quality

* Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).
* No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.

Client Satisfaction

* Client NPS score within 4 weeks of initial strategy delivery (target ≥8).
* QBR question: "How confident are you in the strategic direction?" (1–5, target ≥4.5).

Growth Toward Strategist

* Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
* Contribution of at least one reusable internal framework or playbook per quarter.
* Ability to contribute meaningfully to client strategy presentations within 6 months.
* Showcased presentation confidence & client facing, consultative ability.

Compensation

* Base salary $50k–60k CAD depending on experience and location
* Variable compensation: team performance bonus and company-wide profit-sharing

How to apply

1. Fill in Culture Index survey: https://go.cultureindex.com/p/RPvunZfypMzd
2. Apply through the application form