Associate Media Director, Planning

Responsibilities

* Support strategic media activities, including planning, buying, and optimizing across channels
* Lead on campaign implementation and management, including:
* Managing and issuing insertion orders with publishers
* Sharing tags and troubleshooting creative launches
* Monitoring, troubleshooting, and managing pacing/delivery
* Confirming and running any makegoods
* Partner with the Media Director to ensure media plans deliver upon agreed strategies and approach
* Use internal data sources and past performance to inform optimizations and flag issues proactively
* Track media performance and KPIs, surfacing insights to the Media Director and broader team
* Work closely with the buying team to traffic, launch, and troubleshoot implementation issues
* Help establish specifications and timelines needed for campaign launch

** AI-optimized resumes and screening responses will not be considered**

Qualifications
* 6+ years of relevant experience in digital media planning and/or buying
* Experience working with direct/managed service partners through an investment/activation or full-service role
* Working knowledge of media planning, implementation, and performance analysis
* Thrives in a fast-paced environment with the ability to manage multiple projects and competing priorities
* Thrives in a collaborative environment and is a problem solver
* Working knowledge of planning tools (e.g., GlobalWebIndex, comScore) and reporting tools (e.g., Datorama, Tableau)
* Proficiency with Google Workspace or Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)

Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.

Company Description
Agency at the intersection of business, politics, and policy.