Product marketing lead

Fortune 500 companies are transforming how they go to market with WRITER, including 3 of the top 5 US banks, 2 of the 5 largest global CPG conglomerates, and 4 of the top 5 US healthcare insurers. Founded in 2020, WRITER is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at WRITER.com.

📐 About the role

Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers.

🦸🏻‍♀️ What you’ll do

* Own end-to-end product marketing for a suite of our core products, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value

* Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches

* Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations

* Drive product and feature adoption through regular user communications and programs

* Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms

* Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey

⭐️ What you need

* 8+ years of product marketing experience in a B2B SaaS environment

* AI native mindset with proven experience using agentic AI to automate GTM workflows

* Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences

* Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field

* Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment

* Excellent written communication

* Experience with the enterprise AI or agentic AI landscape is a strong plus

🍩 Benefits & perks (US Full-time employees)

* Generous PTO, plus company holidays

* Medical, dental, and vision coverage for you and your family

* Paid parental leave for all parents (16 weeks)

* Fertility and family planning support

* Early-detection cancer testing through Galleri

* Flexible spending account and dependent FSA options

* Health savings account for eligible plans with company contribution

* Annual work-life stipends for:

* Wellness stipend for gym, massage/chiropractor, personal training, etc.

* Learning and development stipend

* Company-wide off-sites and team off-sites

* Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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