Product Marketing Manager

What You Will Do:

* Own and optimise web-to-app funnels: Design, build, and continuously improve conversion funnels that turn visitors into engaged users and paying customers.
* Drive experimentation: Develop hypotheses, run A/B tests, and identify growth opportunities across different stages of the user journey.
* Turn data into action: Analyse user behaviour, conversion rates, and funnel performance to uncover bottlenecks and implement improvements.
* Build engaging user experiences: Work with funnel-building tools to create seamless, visually appealing, and high-converting user journeys across web and mobile.
* Collaborate across teams: Partner with Product, Marketing, Design, and Content teams to launch new funnel concepts and bring growth initiatives to life.
* Research and innovate: Explore competitors, market trends, and emerging CRO practices to discover new approaches and opportunities.
* Measure what matters: Track key performance metrics, evaluate experiment results, and share actionable insights with stakeholders.

What We Are Looking For:

* B2C subscription experience: Hands-on experience working with B2C subscription-based products, with a solid understanding of subscription funnels, monetisation models, and key conversion metrics.
* Hands-on funnel experience: Practical experience building and optimising web-to-app or similar conversion funnels using Unbounce, ClickFunnels, or other funnel-building platforms.
* Experimentation mindset: Experience running A/B tests, validating hypotheses, and making decisions based on data rather than assumptions.
* Strong analytical skills: Confidence working with analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms to evaluate performance and identify growth opportunities.
* Understanding of UX and CRO: Knowledge of user behaviour, conversion optimisation principles, and how to create experiences that encourage users to take action.
* Market awareness: Ability to research competitors, identify successful funnel approaches, and translate insights into practical improvements.
* Ownership and proactivity: A results-oriented mindset, curiosity, and willingness to take initiative, challenge existing approaches, and continuously look for better solutions.
* Cross-functional collaboration: Ability to communicate ideas clearly and work effectively with different teams to bring experiments and improvements to life.

Nice to Have:

* Previous experience in EdTech.
* Experience launching new funnels or products in Tier-1 markets.

Why You'll Love Working With Us:

* Real impact: The results of your work will directly drive the company's key scaling metrics. You will see firsthand how workflows accelerate by multiples thanks to your efforts.
* Flexibility: 100% remote work. Our team is globally distributed across Europe and beyond.
* Health: company-provided medical expense compensation.
* AI solutions: АІ subscription and other tools.
* Balance: Flexible paid time off, you get 21 days of annual leave + 10 bank holidays.
* Collaborative Culture: Work alongside passionate professionals who are as driven as you are.

Apply now — let's build something impactful together!