Integrated Marketing Lead

Responsibilities

Campaigns & Launch Support:

* Plan and execute social media-led campaigns from concept through measurement.

* Support partner and product-led launches with coordinated social, influencer, and paid promotion.

* Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, paid, influencer, and events.

* Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.

* Coordinate with the growth marketing contractor so paid campaigns support key launches and campaigns.

Social Media Management & Content:

* Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.

* Run social listening to track sentiment, surface trends and conversations, inform content and campaign strategy, and bring community and customer feedback back to Product and other teams.

* Own daily social management and content creation across all Walrus channels, written for enterprise decision-makers, business press, and credible builders.

* Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.

* Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active.

* Write and edit compelling social copy tailored to various channels and audiences.

* Own channel-level voice guidelines so tone stays consistent across LinkedIn, X, YouTube, and other channels.

* Partner with the Content and Community teams to turn builders' usage of Walrus products into human-centered use-case content.

* Own the organization, scheduling, and execution of Walrus-hosted X Spaces.

* Amplify executive communications across social channels, working closely with the Comms and Exec Social teams.

* Work with the executive ghostwriter on leadership's social presence, advising on content strategy, timing, and engagement.

Influencer Marketing:

* Build and run a B2B influencer program, identifying and managing relationships with thought leaders and creators to extend campaign reach and credibility.

* Own paid influencer partnerships with B2B thought leaders, including the program budget, contracts, and day-to-day management of the influencer agency.

* Coordinate influencer content for campaigns, launches, and events, and measure its impact.

Events:

* Support the Head of Integrated Marketing on event execution, and get pulled into general event operations as needed.

* Own how the brand shows up at events, including merch, guerrilla marketing, and influencer activations on-site.

* Own the brand's digital presence around events, including social activation that drives awareness and attendance before, during, and after each event.

* Travel to events as needed (approximately 15% travel).

Partner Marketing:

* Own select partner marketing campaigns with enterprise customers and ecosystem projects, from planning through reporting.

* Support co-marketing with partners, including joint announcements, customer stories, and case studies.

* Run partner campaigns across Walrus' owned channels, including social, YouTube, and X Spaces.

* Work with the Partner Marketing team on partner priorities, timing, and messaging.

Growth Marketing:

* Help set growth marketing strategy and define how growth marketing works with the rest of the Integrated Marketing team.

* Work with our growth marketing contractor (about 20 hours per week), who executes and manages day-to-day paid ad operations.

* Review paid performance and data regularly against pipeline, lead, and developer signup targets, and make sure ads are updated according to best practices and the latest results.

* Ensure messaging and brand cohesion across all paid campaigns.

Project Management, Collaboration & Communication:

* Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.

* Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.

* Build and share AI workflows and tools that speed up content production and campaign execution without lowering quality.

* Work closely with cross-functional teams, including Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.

* Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.

Qualifications

* 6 – 9 years of experience in integrated, social, or growth marketing, with demonstrated ownership of B2B brand social channels.

* Experience running influencer programs, including paid partnerships with B2B thought leaders, agency management, contracts, and budget.

* Hands-on paid or growth marketing experience, including shaping strategy, reviewing performance against pipeline, lead, and signup targets, and working with agencies or contractors who run day-to-day execution.

* Experience supporting events, including merch, on-site activations, and guerrilla marketing.

* Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners.

* Proven B2B marketing experience, ideally with enterprise audiences.

* Experience running social listening and translating insights into content and campaign decisions.

* Experience supporting executive or leadership communications on social.

* Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.

* Excellent written and verbal communication skills.

* Proficiency in marketing tools and platforms, such as social media management and listening tools, paid ad platforms, analytics tools, and content management systems.

* Experience building AI workflows for marketing content and operations is a plus.

* Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.

* Creative thinker with strong problem-solving skills and attention to detail.

* Ability to work independently and as part of a team in a fast-paced environment.

* Willingness to travel approximately 15% of the time.