Sales Development Representative (SDR)

In this role, your ability to build rapport, qualify prospects effectively, and create a positive first impression will help drive the success of the sales team and support the company's continued growth.

Role Overview:

* Convert inbound interest into qualified sales opportunities and booked product demonstrations
* Engage and qualify leads generated through marketing campaigns, events, and other demand generation channels
* Conduct targeted outbound prospecting to identify and develop new business opportunities
* Build rapport with prospects, uncover business needs, and assess fit and buying intent
* Maintain accurate CRM records and ensure consistent follow-up and pipeline management
* Collaborate closely with sales and marketing teams to maximize lead conversion and campaign effectiveness

Key Responsibilities:

Inbound Lead Follow-Up & Demo Setting (Primary — ~70%)

* Triage and prioritize inbound leads from SEO, content marketing, trade shows, Meta ads, LinkedIn, and de-anonymization tools (e.g., Breakout.ai)
* Respond to inbound inquiries quickly and qualify leads against ideal customer profile criteria
* Set and confirm product demos for the U.S.-based sales representatives
* Follow up on trade show and event leads not personally claimed by the field sales team
* Maintain structured follow-up cadences to keep warm leads moving through the funnel
* Log all inbound activity, responses, and demo conversions accurately in HubSpot

Outbound Prospecting (Secondary — ~30%)

* Conduct targeted outbound outreach (calls, emails, LinkedIn) to U.S. optometry and ophthalmology practices
* Navigate gatekeepers at doctor offices and reach practice owners, administrators, and decision-makers
* Build and maintain prospect lists using research tools and databases
* Execute personalized outreach sequences aligned with product value propositions
* Maintain daily outbound activity benchmarks (calls, emails, touchpoints)

CRM & Pipeline Hygiene

* Maintain accurate records in HubSpot (transitioning from Salesforce; migration expected within 3 weeks)
* Track all outreach activity, lead status, and meeting outcomes
* Ensure pipeline data is clean, current, and actionable for the sales team
* Collaborate with marketing to support campaign follow-ups and lead scoring

Messaging & Sales Collaboration

* Develop and refine personalized outreach messaging to improve response and conversion rates
* A/B test email and call approaches to optimize engagement
* Work closely with the U.S. sales rep and incoming Sales Director to align on target accounts and priorities
* Provide regular feedback on lead quality, market signals, and outreach performance

Market Research and Targeting

* Identify high-value target accounts in U.S. healthcare (optometry & ophthalmology practices)
* Understand clinic workflows, patient journey, and operational challenges
* Develop persona-based outreach for decision-makers (practice owners, administrators)

Job Requirements:

Experience:

* 2–4 years of experience in SDR / BDR / inside sales (preferably B2B SaaS)
* Experience in outbound prospecting for U.S. markets
* Proven track record of meeting or exceeding outreach and meeting-booking targets
* Exposure to healthcare, SaaS, or technology sales is a plus

Functional Skills:

* Strong inbound qualification, objection handling, and consultative conversation skills
* HubSpot experience preferred (or demonstrable fast learner on CRM platforms)
* Salesforce familiarity is a plus (current CRM, being replaced by HubSpot)
* Familiarity with sales engagement platforms (Outreach, Salesloft, etc.)
* Experience using data tools (ZoomInfo, 6sense, Lusha, LinkedIn Sales Navigator)
* Ability to research accounts and personalize outreach

Performance Metrics:

* Daily/weekly call and email activity

* Meetings/demos booked for sales team

* SQL (Sales Qualified Lead) generation

* Conversion rates across outreach stages

Soft Skills:

* Excellent verbal and written English communication (U.S. accent preferred)
* Strong research and analytical thinking

* High energy, persistence, and resilience in outbound sales

*

Process-oriented with strong attention to detail
* Ability to work in a fast-paced, target-driven environment

Schedule & Location Setup

Location: Fully Remote

Schedule: Monday – Friday, 8:00 AM – 5:00 PM Central Daylight Time (CDT)

Contract Type: Rank & File