Digital Marketing Specialist

You’ll have direct ownership over:

* Google Ads and PPC campaigns
* SEO and organic search growth
* Paid media optimization
* Social media engagement
* Conversion and lead generation performance
* Campaign analytics, testing, and reporting

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads, PPC & Paid Media – Primary Focus

Build, manage, and optimize campaigns across:

* Google Search Ads
* Google Display Ads
* Remarketing
* Performance Max (PMax)

Own campaign execution from setup through optimization, including:

* Keyword research
* Audience targeting
* Campaign and ad group structure
* Budget allocation
* Bidding strategies
* Conversion-focused campaign scaling

Write and test:

* Ad copy
* Headlines
* CTAs
* Creative variations

Continuously monitor and optimize:

* CPC
* CTR
* CPA
* Conversions
* ROAS

Identify underperforming campaigns quickly and implement data-backed improvements.

SEO & Organic Growth

Conduct keyword and competitor research using tools such as:

* SEMrush
* Ahrefs
* Google Search Console

Optimize:

* Metadata
* Page titles and headings
* Internal linking
* Website content
* On-page SEO

Support:

* Technical SEO
* Content optimization
* Organic growth initiatives
* Keyword and content-gap strategies

Monitor:

* Keyword rankings
* Organic traffic
* Search visibility
* Website performance

Identify opportunities to improve rankings and increase qualified organic traffic.

Social Media Management & Engagement

Support social media growth and engagement across:

* LinkedIn
* Instagram
* Facebook

Manage and support:

* Post scheduling
* Captions
* Comments and DMs
* Audience interactions
* Social content optimization

Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.

Analytics, Reporting & Optimization

Track marketing performance across:

* Paid advertising
* SEO
* Organic traffic
* Social media

Analyze performance using:

* Google Analytics 4 (GA4)
* Google Ads
* Meta Ads Manager
* SEMrush
* Ahrefs
* Google Search Console

Prepare clear reports covering:

* Campaign performance
* Marketing KPIs
* Tests and experiments
* Performance trends
* Optimization opportunities
* Recommended next steps

Maintain organized documentation of campaign changes, tests, results, and learnings.

Conversion & Performance Optimization

* Run structured A/B tests across ads, messaging, targeting, and landing pages
* Identify conversion bottlenecks across acquisition funnels
* Recommend improvements to landing pages and campaign experiences
* Test new audiences, keywords, messaging, and creative approaches
* Scale successful campaigns while maintaining cost efficiency
* Use performance data to prioritize optimization opportunities

What Makes You a Strong Fit

You:

* Think in terms of measurable marketing performance
* Enjoy optimizing campaigns rather than simply launching them
* Combine analytical thinking with hands-on execution
* Understand both paid and organic acquisition
* Proactively identify performance gaps and growth opportunities
* Are comfortable testing new ideas and learning from data
* Care about leads, conversions, and revenue — not just traffic
* Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

* 3+ years of hands-on digital or performance marketing experience
* Strong practical experience with:
* Google Ads
* PPC / Paid Search
* SEO
* Social media management

* Strong understanding of:
* CPC
* CTR
* CPA
* Conversion Rate
* ROAS
* Paid media optimization

* Experience using:
* Google Ads
* Google Analytics 4 (GA4)
* Google Search Console
* SEMrush and/or Ahrefs
* Meta Ads platforms

* Strong keyword research and campaign optimization skills
* Strong copywriting and written communication skills
* Ability to interpret marketing data and make optimization decisions
* Strong organizational and reporting skills
* Ability to work independently in a remote environment during U.S. business hours

Nice to Have

* Experience managing multiple client accounts
* Experience with Meta Ads
* Background in:
* SaaS
* E-commerce
* B2B marketing

* Experience with:
* A/B testing
* Landing page optimization
* Conversion Rate Optimization (CRO)

* Familiarity with:
* Marketing automation
* Content marketing
* Email marketing systems

* Experience building marketing dashboards or automated reports

Tools & Platforms

* Google Ads
* Google Analytics 4 (GA4)
* Google Search Console
* SEMrush
* Ahrefs
* Meta Ads Manager
* LinkedIn
* Instagram
* Facebook
* SEO and reporting tools

What a Typical Day Looks Like

You might:

* Review Google Ads dashboards and marketing KPIs
* Adjust campaign budgets, bids, keywords, and targeting
* Test new ad copy, headlines, CTAs, and creatives
* Analyze CPC, CTR, CPA, conversions, and ROAS
* Monitor keyword rankings and organic traffic
* Identify new SEO and content opportunities
* Review social media engagement and audience activity
* Analyze conversion performance
* Document campaign tests and results
* Prepare performance reports and recommendations for leadership

In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.

Key Metrics for Success

Paid Media

* Return on Ad Spend (ROAS)
* Cost Per Acquisition (CPA)
* Cost Per Click (CPC)
* Click-Through Rate (CTR)
* Conversion Rate
* Lead volume and quality

SEO & Organic Growth

* Organic traffic growth
* Keyword ranking improvements
* Search visibility
* Qualified organic leads

Social & Overall Performance

* Social engagement and audience growth
* Lead generation
* Campaign conversion performance
* Reporting accuracy
* Consistent testing and optimization
* Overall marketing ROI

Why This Role Stands Out

* Direct ownership of Google Ads, PPC, SEO, and digital growth
* Hands-on role with measurable business impact
* Opportunity to work across paid and organic acquisition channels
* Strong autonomy over campaign testing and optimization
* Exposure to performance analytics and conversion strategy
* Fully remote work environment
* Growth opportunities into:
* Performance Marketing Manager
* Growth Marketing Manager
* Paid Media Manager
* Digital Marketing Lead

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Final Interview
5. Offer & Onboarding

Apply Now

If you:

* Love performance marketing and paid media
* Have hands-on Google Ads and PPC experience
* Understand how to grow organic traffic through SEO
* Enjoy analyzing data and improving ROAS
* Constantly test campaigns to improve conversions
* Want ownership over multiple digital growth channels

This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.

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