Senior Paid Ads Specialist (MM - 09222026 - PTSPAS)
At RippedBoxStation · Metro Manila, Philippines
- Part-time
- Senior
Where you can work from
Open to the Philippines
“Metro Manila, Philippines”
From the location.
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- First seen by us
- 9 October 2026
- Last checked
- 22 hours ago
Job description
From RippedBoxStation’s job post, as they wrote it.
Position: Senior Paid Ads Specialist
Number of hours: 20 hours/Week
Schedule: Australian Time Zone
Key Responsibilities
* Develop, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels.
* Create and execute data-driven paid media strategies aligned with business and revenue goals.
* Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.
Read the full description
* Monitor and analyze campaign performance, ROAS, CPA, CTR, CPC, conversion rates, and other key metrics.
* Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
* Identify opportunities to scale high-performing campaigns while reducing inefficient ad spend.
* Collaborate with creative, content, e-commerce, and marketing teams to develop high-converting ads.
* Conduct audience research, competitor analysis, and market research to improve campaign performance.
* Prepare performance reports, insights, and recommendations for continuous improvement.
* Stay updated on advertising platform changes, digital marketing trends, and industry best practices.
* Troubleshoot tracking, attribution, pixel, conversion API, and campaign-related issues when needed.
* Provide strategic guidance and mentorship to junior paid ads specialists.
Qualifications
* 3+ years of hands-on experience managing paid advertising campaigns.
* Strong expertise in Meta Ads and Google Ads; experience with TikTok Ads and other platforms is an advantage.
* Proven experience in performance marketing, paid media, and campaign optimization.
* Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rates, and other advertising KPIs.
* Experience managing significant advertising budgets and optimizing campaigns for profitability and growth.
* Strong knowledge of audience targeting, retargeting, lookalike audiences, and funnel strategies.
* Experience with Google Analytics, Meta Pixel, Conversion API, Google Tag Manager, or similar tracking tools.
* Strong analytical and data-driven decision-making skills.
* Excellent problem-solving and strategic thinking skills.
* Strong communication and collaboration skills.
* Ability to work independently, manage multiple campaigns, and meet deadlines.
* Experience in e-commerce, lead generation, or direct-response marketing is highly preferred.
* Experience leading or mentoring a paid media team is an advantage.
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