Group Head of Digital Transformation & AI

Reporting to a member of the Group Executive Team, you will lead a team of around 15 people with 3 direct reports:

* Digital Experience: websites, apps and connected digital products linked to the group’s games, CRM and PIM/DAM.

* Corporate IT

* BI & Data Management

You will also lead a cross-functional Artificial Intelligence programme.

The group already has a solid foundation of enterprise systems in place: ERP, CRM, PIM and planning. Your mission will be to:

* Maximise their adoption and value;

* Standardise processes across subsidiaries;

* Accelerate the practical use of AI.

You will act as the technology and data partner to the commercial organisation. Online sales operations and their P&L sit with the Commercial Director.

Key responsibilities

* Define and deliver the digital, data and AI transformation roadmap together with the Management Team.

* Lead change management, engaging business leaders and supporting teams in adopting new tools and processes.

* Standardise processes across group companies to improve productivity and support growth.

* Lead and develop the heads of Digital Experience, Corporate IT and BI & Data Management, and evolve the department’s operating model.

* Oversee the evolution of enterprise platforms (ERP, CRM, PIM/DAM, BI), infrastructure and cybersecurity.

* Drive data governance, master data quality and clear data ownership.

* Identify and deploy AI use cases with measurable impact, ensuring privacy, security and internal upskilling.

* Manage budgets, vendors and priorities based on impact, effort and capacity.

What we are looking for

* 10+ years of experience in international retail or consumer goods environments, including senior roles at group or global level.

* Proven track record leading digital transformation, process improvement and change management in multi-country organisations.

* Experience leading IT teams or senior technical leaders, including enterprise applications, cybersecurity and vendor management.

* Experience enabling commercial functions (e-commerce, marketplaces, sales) through technology and data.

* Background in Product Management or Product Ownership, Agile methodologies and roadmap management.

* Hands-on understanding of data architecture, BI and data governance.

* Sound judgement in turning AI opportunities into initiatives that create real business value.

* Fluent English is essential. Spanish or Dutch is a plus.

We are looking for someone with:

* Business acumen;

* The ability to influence and to lead change;

* Strategic thinking combined with a hands-on approach to execution.

You will understand technology and connect its potential to the organisation’s needs, without needing to be a developer.

What the opportunity offers

* €110,000 gross annual base salary (Barcelona package) plus a 15% bonus linked to group and transformation KPIs.

* Hybrid working model in Barcelona, with 2–3 days per week in the office. Candidates based in the Netherlands will also be considered.

* Corporate benefits package.

* International scope and direct collaboration with the Management Team.

* International travel approximately 1–2 times per month.

* The chance to drive a transformation with real impact on processes, data and ways of working.

If you have led transformations that delivered real improvements in adoption, productivity and results, we would love to hear about your experience. Apply to start a conversation with the Q-tech team.