Website Manager (copy)
At Lone Wolf Technologies · Toronto, ON (Remote)
Salary: CA$119,500–133,500 a year
- Marketing
- Full-time
Where you can work from
Open to Canada
“Toronto, ON (Remote)”
From the location.
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- Posted
- 13 October 2026
- First seen by us
- 14 October 2026
- Last checked
- 20 hours ago
Job description
From Lone Wolf Technologies’s job post, as they wrote it.
Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.
Responsibilities:
* Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
Read the full description
* Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
* Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
* Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
* Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
* Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
* Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
* Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
* Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
* Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
* Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
* Coordinate with developers or agencies on larger technical projects when needed
Required Qualifications:
* Proven experience managing a website in a professional CMS environment
* Working knowledge of HTML, CSS, and some JavaScript
* Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
* Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy
* Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
* Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
* Strong attention to detail and project management skills
Nice To Haves:
* Sanity CMS experience
* Experience with SEO fundamentals, page speed optimization, or accessibility standards
* B2B SaaS or real estate/proptech experience
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