Paid Ads Specialist
At Pavago · United States
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- Posted
- 11 June 2026
- First seen by us
- 8 October 2026
- Last checked
- 14 hours ago
Job description
From Pavago’s job post, as they wrote it.
Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)
About the Role
We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.
Read the full description
If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.
Responsibilities
Strategy & Planning
* Develop and execute paid advertising strategies aligned with business goals
* Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
* Conduct audience research, keyword analysis, and targeting strategy
* Forecast budgets and expected performance with marketing leadership
Campaign Management & Optimization
* Create, test, and optimize ad creatives, copy, and landing pages
* Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
* Run structured A/B tests to improve performance
* Use automation features such as Performance Max and Dynamic Search Ads
* Continuously improve conversion rates and campaign efficiency
Collaboration & Coordination
* Work with content, design, and analytics teams to ensure campaign alignment
* Align paid media efforts with overall marketing and brand strategy
* Stay updated on platform features and coordinate with platform representatives
Analytics & Reporting
* Track and analyze campaign performance across platforms
* Prepare weekly and monthly performance reports
* Identify trends and provide actionable insights and recommendations
* Refine targeting, creative, and budget allocation based on data
Requirements
* Proven experience managing paid ad campaigns (Google Ads and Meta required)
* Strong understanding of PPC metrics, attribution models, and conversion tracking
* Hands-on experience with:
* Google Analytics
* Google Tag Manager
* Strong analytical skills with the ability to make data-driven decisions
* Excellent communication, organization, and project management skills
* Comfortable working remote during U.S. business hours
Nice to Have
* Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
* Familiarity with automation tools, scripts, and dynamic campaigns
* Experience with landing page optimization and funnel strategy
* Experience managing ad budgets of varying sizes
* Knowledge of remarketing and multi-touch attribution
Tools & Tech
* Google Ads
* Meta Ads (Facebook/Instagram)
* LinkedIn Ads
* Google Analytics
* Google Tag Manager
* Paid media and reporting tools
Why Join
* Own and scale paid acquisition campaigns across multiple platforms
* Direct impact on revenue, leads, and ROI growth
* Work in a data-driven, performance-focused environment
* Opportunity to test, experiment, and optimize at scale
* Fully remote role with strong ownership and autonomy
What Success Looks Like
* Improved ROAS, CPA, and campaign efficiency
* Consistent growth in leads and conversions
* Effective use of ad budgets
* Strong reporting and actionable insights
* Continuous optimization and performance improvements
Apply Now
If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.
Apply now and drive measurable growth through paid marketing.
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