Copywriter
At Pavago · Brazil
- Marketing
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Open to Brazil
“Brazil”
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- Posted
- 24 May 2026
- First seen by us
- 8 October 2026
- Last checked
- 12 hours ago
Job description
From Pavago’s job post, as they wrote it.
Copywriter (Conversion-Focused Marketing)
Location: Remote
Compensation: $1300 - $1600
Position Overview
We are looking for a performance-driven Copywriter who understands how to create messaging that converts.
This role is ideal for someone with strong experience writing:
* landing pages
* email campaigns
* nurture sequences
* paid ad copy
* funnel messaging
You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.
Read the full description
We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.
Key Responsibilities
Landing Pages & Funnel Copy
* Write and optimize high-converting landing pages, sales pages, and lead generation funnels
* Develop messaging tailored to different audience stages (awareness, consideration, conversion)
* Improve CTA performance, offer positioning, and conversion flow
* Collaborate with designers and marketers to align visuals and messaging
Email Marketing & Lifecycle Campaigns
* Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
* Develop lifecycle messaging for lead generation, retention, and re-engagement
* Support segmentation-based email marketing strategies
* Optimize subject lines, hooks, CTAs, and conversion-focused messaging
Paid Advertising & Campaign Support
* Write ad copy for Meta, Google, LinkedIn, and other paid channels
* Create performance-driven hooks and messaging frameworks
* Support campaign testing and copy iterations based on results
Content & Optimization
* Conduct audience research and competitor analysis
* Support SEO-aware landing page and website content creation
* Analyze campaign performance and improve messaging based on engagement and conversion data
* Assist with A/B testing initiatives for headlines, CTAs, and offers
Requirements
Must-Haves
* 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
* Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
* Experience writing for B2B and/or B2C audiences
* Strong understanding of direct-response copywriting principles
* Excellent English communication and writing skills
* Ability to adapt tone and messaging across industries and audiences
* Familiarity with conversion metrics and campaign optimization
Preferred Qualifications
* Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
* Experience supporting paid advertising campaigns
* Understanding of funnel stages (TOFU/MOFU/BOFU)
* SEO and search intent optimization experience
* Experience with A/B testing and CRO principles
* Familiarity with AI-assisted copywriting workflows and tools
Ideal Candidate
* Strong understanding of audience psychology and persuasive messaging
* Analytical and performance-oriented mindset
* Organized and able to manage multiple projects simultaneously
* Comfortable working in fast-paced remote environments
* Collaborative, proactive, and detail-oriented
* Able to balance creativity with measurable business outcomes
Nice-to-Have Experience
* E-commerce or DTC brands
* SaaS or B2B marketing
* Healthcare, restaurants, gyms, or local service businesses
* Lifecycle email marketing and retention campaigns
* UGC/VSL script writing
To Apply
Please include:
* Resume
* Portfolio or writing samples
* Examples of landing pages, emails, or campaigns you’ve worked on
* Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)
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