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Copywriter

At Pavago · Brazil

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Posted
24 May 2026
First seen by us
8 October 2026
Last checked
12 hours ago

Job description

From Pavago’s job post, as they wrote it.

Copywriter (Conversion-Focused Marketing)

Location: Remote
Compensation: $1300 - $1600

Position Overview
We are looking for a performance-driven Copywriter who understands how to create messaging that converts.
This role is ideal for someone with strong experience writing:

* landing pages
* email campaigns
* nurture sequences
* paid ad copy
* funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.

Read the full description

We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy

* Write and optimize high-converting landing pages, sales pages, and lead generation funnels
* Develop messaging tailored to different audience stages (awareness, consideration, conversion)
* Improve CTA performance, offer positioning, and conversion flow
* Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns

* Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
* Develop lifecycle messaging for lead generation, retention, and re-engagement
* Support segmentation-based email marketing strategies
* Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support

* Write ad copy for Meta, Google, LinkedIn, and other paid channels
* Create performance-driven hooks and messaging frameworks
* Support campaign testing and copy iterations based on results

Content & Optimization

* Conduct audience research and competitor analysis
* Support SEO-aware landing page and website content creation
* Analyze campaign performance and improve messaging based on engagement and conversion data
* Assist with A/B testing initiatives for headlines, CTAs, and offers

Requirements

Must-Haves

* 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
* Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
* Experience writing for B2B and/or B2C audiences
* Strong understanding of direct-response copywriting principles
* Excellent English communication and writing skills
* Ability to adapt tone and messaging across industries and audiences
* Familiarity with conversion metrics and campaign optimization

Preferred Qualifications

* Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
* Experience supporting paid advertising campaigns
* Understanding of funnel stages (TOFU/MOFU/BOFU)
* SEO and search intent optimization experience
* Experience with A/B testing and CRO principles
* Familiarity with AI-assisted copywriting workflows and tools

Ideal Candidate

* Strong understanding of audience psychology and persuasive messaging
* Analytical and performance-oriented mindset
* Organized and able to manage multiple projects simultaneously
* Comfortable working in fast-paced remote environments
* Collaborative, proactive, and detail-oriented
* Able to balance creativity with measurable business outcomes

Nice-to-Have Experience

* E-commerce or DTC brands
* SaaS or B2B marketing
* Healthcare, restaurants, gyms, or local service businesses
* Lifecycle email marketing and retention campaigns
* UGC/VSL script writing

To Apply
Please include:

* Resume
* Portfolio or writing samples
* Examples of landing pages, emails, or campaigns you’ve worked on
* Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)

Apply on Pavago (opens in a new tab)

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