Senior Creative Strategist - Paid Social (Meta Ads)

Your biggest strength should be your ability to:

* Create winning ad concepts
* Develop strong hooks and messaging
* Direct UGC and storytelling
* Turn creative ideas into profitable ad campaigns

You will own campaigns from:
Idea → Creative Strategy → Launch → Optimization → Scale

while being fully accountable for:

* CPL
* CPA
* ROAS
* Creative performance
* Growth outcomes

If you thrive at the intersection of:

* Performance marketing
* Consumer psychology
* Storytelling
* Paid social creative strategy

This role is a strong fit.

What You’ll Own

Meta Ads Campaign Ownership

* Build, launch, manage, and scale:
* Facebook Ads
* Instagram Ads

* Manage multiple client accounts simultaneously
* Handle monthly ad budgets ranging from:
* $10K
* $50K
* $250K+

* Optimize campaigns for:
* Lead generation
* E-commerce
* Customer acquisition
* ROAS
* CPA
* Conversion growth

Creative Strategy (Primary Focus)

This is a creative-first role.

You will:

* Develop original ad angles and campaign concepts
* Create:
* Hooks
* Messaging frameworks
* Positioning strategies
* Offer narratives

* Write detailed creative briefs for:
* Video editors
* Graphic designers
* UGC creators

* Lead UGC direction including:
* Scripting
* Storytelling
* Creator guidance
* Emotional framing

* Shape high-converting paid social narratives from scratch
* Continuously test fresh creative concepts and iterations

Performance Optimization

* Monitor campaign performance daily
* Analyze:
* CPL
* CPA
* CTR
* ROAS
* Hook rates
* Watch time
* Conversion metrics

* Identify winning creatives and scale them aggressively
* Optimize:
* Audiences
* Creatives
* Offers
* Funnels
* Landing page alignment

* Improve performance primarily through creative iteration — not just media buying

Creative + Data Feedback Loop

* Use performance data to improve:
* Messaging
* Storytelling
* Offers
* Emotional triggers

* Understand:
* Why ads convert
* Why creatives fail
* What psychological angles drive performance

* Iterate quickly using data-backed creative insights

Collaboration & Leadership

* Work closely with:
* Designers
* Editors
* Creators
* Marketing leadership

* Align campaigns with revenue and growth goals
* Operate independently with high ownership
* Drive a strong creative testing culture across accounts

What Makes You a Strong Fit

* You think creatively first and analytically second
* You understand emotional drivers behind conversions
* You proactively bring new ideas and testing angles
* You move fast without sacrificing quality
* You are highly accountable for outcomes
* You thrive in fast-paced growth environments

Required Experience & Skills

* 3+ years running high-level Facebook and Instagram ad campaigns
* Proven experience managing:
* $10K+/month ad spend
* Preferably $50K–$250K+ budgets

* Experience managing multiple client accounts simultaneously
* Strong hands-on creative strategy experience including:
* Ad concepts
* Creative briefs
* Storytelling
* UGC direction
* Messaging frameworks

* Strong copywriting and hook-writing ability
* Deep understanding of:
* Meta Ads Manager
* Facebook Business Suite
* Pixel tracking
* Attribution
* Conversion optimization

Important

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

What Separates Top Candidates

* Portfolio of winning Meta ad creatives
* Experience scaling successful creatives quickly
* Strong understanding of:
* Direct-response psychology
* UGC performance
* Creative psychology
* Conversion flows

* Hands-on experience directing:
* Creators
* Video concepts
* Ad scripting

* Experience with:
* E-commerce brands
* Lead generation funnels
* Info products
* SaaS
* DTC brands

* AI-assisted creative workflow experience using:
* ChatGPT
* Claude
* AI scripting tools
* AI concept generation

What a Typical Day Looks Like

* Review ad performance and creative metrics
* Brainstorm and develop new ad angles
* Write creative briefs and hook variations
* Coordinate with editors and designers on ad production
* Launch and optimize Meta campaigns
* Analyze creative winners and losers
* Iterate campaigns based on conversion data
* Test new messaging frameworks and offers

In short:
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.

Key Metrics for Success (KPIs)

* Improved CPL, CPA, and ROAS
* Speed of creative testing and iteration
* Performance of ad creatives across accounts
* Scalable campaign growth
* Creative hit rate and winning ad identification
* Consistent account growth and profitability

Why This Role Stands Out

* Creative-first paid social role
* High ownership across strategy and execution
* Opportunity to work on large-budget Meta campaigns
* Strong influence on revenue and growth outcomes
* Fast-paced performance marketing environment
* Freedom to aggressively test creative ideas
* Exposure to scaling brands and multi-account growth

Interview Process

* Initial Phone Screen
* Video Interview with Recruiter
* Client Interview
* Offer & Background Verification

Apply Now

If you:

* Know how to create Meta ads that actually convert
* Understand storytelling and direct-response psychology
* Love testing creative angles
* Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.