Product Marketing & GTM Lead
At Pavago · United States
- Marketing
- Full-time
- Lead
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- Posted
- 10 June 2026
- First seen by us
- 8 October 2026
- Last checked
- 11 hours ago
Job description
From Pavago’s job post, as they wrote it.
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
Read the full description
* Product launch execution
* Beta user acquisition
* Positioning & messaging
* Demand generation
* Outreach campaigns
* Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
* Thrives in ambiguity
* Loves building from zero
* Thinks strategically but executes hands-on
* Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
* Own the full GTM strategy and execution for:
* Product A
* Product B
* Build launch plans from:
* Positioning
* Messaging
* Campaigns
* Distribution
* User acquisition
* Personally execute initiatives instead of delegating them
* Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
* Identify and recruit beta users
* Execute creative outreach strategies to engage early adopters
* Build meaningful relationships with users and collect feedback
* Drive early product adoption and engagement
Positioning & Messaging
* Develop clear, compelling product positioning
* Craft messaging that communicates:
* Pain points
* Value propositions
* Product differentiation
* Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
* Build:
* Landing pages
* Email campaigns
* User onboarding sequences
* Launch materials
* Support demand generation and early growth initiatives
* Coordinate with stakeholders and partners to execute launches successfully
Playbook & Process Development
* Document:
* GTM learnings
* Launch systems
* Outreach workflows
* Performance insights
* Build repeatable GTM frameworks for future launches
* Improve launch efficiency and scalability over time
What Makes You a Strong Fit
* You thrive in startup environments with high ownership
* You are highly execution-focused and move quickly
* You can operate independently without heavy structure
* You are comfortable wearing multiple hats
* You think strategically but execute tactically
* You iterate fast based on feedback and data
Required Experience & Skills
* Proven experience as an early GTM hire (employee #1–5 preferred)
* Experience leading at least one successful SaaS product launch end-to-end
* 4–8 years of experience in:
* Product marketing
* Demand generation
* Growth marketing
* GTM strategy
* Strong copywriting and messaging ability
* Experience managing:
* Outreach
* Campaigns
* Launch execution
* Experience building scalable systems and processes
Nice to Have
* Experience in early-stage B2B SaaS startups
* Familiarity with:
* Product-led growth
* Beta testing programs
* Founder-led marketing
* Experience with:
* CRM systems
* Marketing automation
* Landing page builders
* Email platforms
* Strong understanding of startup growth dynamics and GTM experimentation
What a Typical Day Looks Like
* Build and optimize launch plans
* Refine positioning and messaging
* Run outreach campaigns for beta users
* Create landing pages and launch assets
* Analyze user feedback and campaign performance
* Coordinate with leadership and stakeholders
* Document systems and improve launch processes
In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
* Successful product launches
* Beta user acquisition and engagement
* Conversion rates across launch funnels
* Pipeline and demand generation performance
* Speed and quality of GTM execution
* Scalability of launch systems and playbooks
Why This Role Stands Out
* First GTM hire with high ownership
* Direct collaboration with startup leadership
* Opportunity to shape multiple product launches
* Fast-moving, execution-driven startup environment
* Significant growth potential into:
* Head of Growth
* Product Marketing Lead
* GTM Director
Interview Process
* Initial Phone Screen
* Video Interview with Pavago Recruiter
* Client Interview with Marketing Leadership
* Offer & Background Verification
Apply Now
If you:
* Love building GTM systems from scratch
* Thrive in startup execution environments
* Know how to launch and grow B2B SaaS products
* Want ownership and direct impact
This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
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