Inbound Marketing Manager

* Turning conversations into qualified pipeline
* Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

* Create and manage high-performing:
* LinkedIn posts
* Carousels
* Hooks
* Content campaigns

* Develop content angles that attract:
* Founders
* Decision-makers
* High-intent B2B buyers

* Continuously test and optimize content based on:
* Reach
* Engagement
* Conversations
* Pipeline impact

* Build content strategies designed to generate inbound demand

Content → Conversation → Pipeline

* Turn:
* Likes
* Comments
* Profile views
* Inbound engagement
into meaningful conversations

* Initiate natural, value-driven DMs based on user intent
* Qualify prospects and move them into the sales pipeline
* Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

* Engage consistently with prospects through:
* Comments
* DMs
* Ongoing conversations

* Build long-term relationships with leads and decision-makers
* Nurture inbound prospects through:
* Thoughtful follow-ups
* Educational content
* Strategic messaging

* Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

* Build simple inbound funnels: Content → Engagement → Conversation → Call
* Develop:
* Lead magnets
* Nurture flows
* Conversion paths

* Optimize conversion rates across each funnel stage
* Improve content performance using data-driven insights

Sales & Founder Collaboration

* Work closely with the founder to improve lead quality and conversion
* Share insights regarding:
* Audience behavior
* Objections
* Messaging
* Content performance

* Optionally support early-stage sales conversations where needed

Required Experience & Skills

* 2+ years of experience in:
* Inbound marketing
* Content-led lead generation
* Organic B2B growth

* Strong experience growing and managing LinkedIn content
* Proven ability to generate:
* Inbound leads
* Booked calls
* Pipeline through content

* Excellent copywriting and messaging skills
* Strong understanding of B2B sales cycles and buyer psychology
* Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

* You know how to turn content into pipeline — not just engagement
* You understand inbound marketing systems and buyer journeys
* You think in:
* Funnels
* Conversion paths
* Lead quality

* You are both:
* Creative with content
* Analytical with performance

* You take ownership of:
* Leads
* Conversations
* Pipeline growth

* You understand how to build trust-based relationships through content

Ideal Experience

* Personal brand growth experience on LinkedIn
* Experience generating inbound pipeline for:
* B2B agencies
* SaaS companies
* Consulting firms
* Service businesses

* Familiarity with:
* LinkedIn analytics
* CRM systems
* Content performance tracking

* Experience using AI tools such as:
* ChatGPT
* Claude
for:
* Ideation
* Research
* Content optimization

What a Typical Day Looks Like

Your day may include:

* Writing and scheduling LinkedIn content
* Reviewing engagement and content performance metrics
* Responding to comments and engaging with prospects
* Starting conversations through thoughtful DMs
* Qualifying inbound opportunities and routing leads
* Building or refining inbound funnels
* Collaborating with the founder on messaging and pipeline quality
* Testing new hooks, content angles, and lead-generation ideas

In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

Key Metrics for Success (KPIs)

* Qualified inbound leads generated
* Conversations started from content engagement
* Pipeline contribution and booked calls
* LinkedIn content performance and engagement quality
* Funnel conversion rates
* Audience growth and relationship quality

Why This Role Stands Out

* Direct ownership over inbound pipeline generation
* High-impact role tied directly to business growth
* Work closely with the founder on strategy and execution
* Creative freedom with measurable performance ownership
* Opportunity to build scalable inbound systems from the ground up
* Remote flexibility with strong long-term growth potential

Interview Process

* Initial Screening Call
* Recruiter Interview
* Final Interview
* Offer & Onboarding

Apply Now

If you:

* Know how to generate pipeline through content
* Understand LinkedIn-driven B2B growth
* Enjoy turning engagement into real business opportunities

We’d love to hear from you.