Product Marketing & GTM Lead

As the first GTM hire, you’ll have significant ownership across:

* Product positioning & messaging
* SaaS product launches
* Beta user acquisition
* Demand generation
* Growth experimentation
* Customer onboarding
* Outbound outreach
* Launch campaigns
* GTM systems & playbooks

This is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.

You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B.

What You’ll Own

SaaS Go-to-Market Strategy & Product Launch

Own the end-to-end GTM strategy for multiple SaaS products.

* Develop comprehensive product launch plans
* Define:
* Target audiences
* Ideal Customer Profiles (ICPs)
* Positioning
* Messaging
* Acquisition channels
* Onboarding journeys

* Take products from pre-launch through launch and post-launch optimization
* Coordinate launch timelines, campaigns, and stakeholders
* Continuously improve GTM strategy using customer feedback and performance data
* Apply lessons from Product A to make Product B’s launch faster and more effective

Beta User Acquisition & Early Growth

Build the initial user base required to validate and improve the products.

* Identify and recruit high-quality beta users
* Execute outreach through:
* LinkedIn
* Cold email
* Online communities
* Partnerships
* Founder networks

* Build relationships with early adopters
* Collect structured product and market feedback
* Develop systems for:
* Beta onboarding
* Activation
* Engagement
* Retention

* Identify early advocates and potential growth opportunities

Positioning, Messaging & Product Marketing

Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care.

* Create differentiated product positioning
* Develop messaging frameworks around:
* Customer pain points
* Use cases
* Value propositions
* Competitive differentiation

* Test messaging with prospective and existing users
* Refine positioning based on market response
* Maintain consistent messaging across marketing and customer-facing channels

Launch Campaigns & Demand Generation

Build and execute campaigns that generate awareness, users, and early demand.

Create and manage:

* Landing pages
* Product launch campaigns
* Waitlists
* Email sequences
* Product announcements
* Onboarding flows
* Demand generation campaigns

Personally write and optimize:

* Landing page copy
* Email copy
* Outreach messaging
* Product messaging
* User onboarding communications

Test acquisition channels and double down on what produces meaningful traction.

Growth Experimentation & Optimization

* Develop rapid growth experiments across acquisition and activation
* Test:
* Messaging
* Channels
* Offers
* Landing pages
* Onboarding experiences
* Outreach strategies

* Analyze customer behavior and campaign performance
* Identify bottlenecks across the user journey
* Turn findings into actionable growth experiments
* Prioritize speed of learning and iteration

GTM Systems, Processes & Documentation

Turn successful experiments into repeatable systems.

* Document:
* Launch strategies
* Messaging tests
* Acquisition learnings
* Customer feedback
* Campaign performance
* Growth experiments

* Build reusable GTM playbooks
* Develop scalable launch and growth processes
* Improve execution efficiency with each product launch

What Makes You a Strong Fit

You:

* Thrive in zero-to-one startup environments
* Can operate effectively with ambiguity and limited structure
* Think strategically but are equally comfortable executing the work yourself
* Have personally helped take a SaaS product to market
* Understand how positioning, acquisition, onboarding, and retention connect
* Can write compelling marketing and product copy
* Are comfortable talking directly with prospective users
* Move quickly, test ideas, learn from data, and iterate
* Are naturally proactive, resourceful, and ownership-driven
* Prefer building systems rather than waiting for established processes

Required Experience & Skills

Experience

* 4–8 years of experience across one or more of:
* Go-to-Market Strategy
* Product Marketing
* Growth Marketing
* Demand Generation
* Product Launches

* Proven experience launching at least one B2B SaaS product from concept to market
* Experience working in an early-stage startup environment
* Experience as an early team member (employee #1–5 preferred)

Core Skills

Strong hands-on execution across:

* SaaS product launches
* Growth campaigns
* Product positioning
* Copywriting
* Outbound outreach
* Demand generation
* Beta user acquisition
* Customer onboarding

You should also have:

* Experience building scalable GTM playbooks and launch systems
* Strong project management and prioritization skills
* Ability to manage multiple workstreams simultaneously
* Excellent written and verbal English communication
* Strong analytical and experimentation mindset

Nice to Have

* Experience with venture-backed or high-growth startups
* Product-Led Growth (PLG) experience
* Experience working directly with founders or executive teams
* Experience with:
* Lifecycle marketing
* Community-led growth
* SaaS growth loops
* User onboarding

* Familiarity with:
* HubSpot
* Apollo
* Webflow
* Notion
* Google Analytics 4 (GA4)
* Mixpanel

What a Typical Day Looks Like

You might:

* Refine the GTM strategy for an upcoming product launch
* Recruit and speak with prospective beta users
* Conduct LinkedIn and email outreach
* Write landing page and launch copy
* Build onboarding and lifecycle emails
* Review beta user feedback
* Analyze acquisition and conversion performance
* Test a new positioning or messaging angle
* Optimize a landing page or onboarding flow
* Coordinate upcoming launch milestones
* Document campaign learnings and update the GTM playbook

In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth.

Key Metrics for Success

* Beta users acquired
* Beta user activation and engagement
* Product launch execution against timelines
* User onboarding conversion
* Landing page conversion rates
* Campaign conversion performance
* Qualified demand generated
* Acquisition channel efficiency
* Speed of experimentation and iteration
* Early user retention
* Quality and scalability of GTM processes

Why This Role Stands Out

* Become the first GTM hire
* Own GTM strategy and execution from day one
* Launch two SaaS products from the ground up
* Work directly with startup leadership
* Significant autonomy and decision-making ownership
* Build the company’s GTM infrastructure rather than inherit it
* Direct impact on product adoption and company growth
* Opportunity to build repeatable launch systems that scale

Strong career progression into:

* Head of Growth
* GTM Director
* VP of Marketing
* Startup Growth Leadership

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video
3. Video Interview with Pavago Recruiter
4. Client Interview with Marketing Leadership
5. Offer & Background Verification

Apply Now

If you’ve launched B2B SaaS products from the ground up, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.

This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.

#GoToMarket #GTM #SaaS #ProductMarketing #GrowthMarketing #DemandGeneration #SaaSMarketing #ProductLaunch #B2BMarketing #StartupJobs #GrowthStrategy #RemoteJobs #RemoteWork