GoHighLevel Marketing Operations Specialist

If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.

What You’ll Own

GoHighLevel CRM & Marketing Automation

* Build, manage, and optimize workflows inside GoHighLevel (GHL)
* Create and maintain:
* CRM automations
* Nurture sequences
* Email campaigns
* Follow-up workflows
* Lead pipelines

* Maintain clean and accurate contact and pipeline records
* Ensure leads and customers receive timely communication
* Monitor workflows for errors, missed follow-ups, or automation gaps
* Support funnels and outreach campaigns from setup through execution

Email Marketing & Lead Nurturing

* Build and execute email campaigns within GoHighLevel
* Manage automated lead nurture and follow-up sequences
* Organize audience and contact data
* Monitor campaign execution and engagement
* Ensure leads move through the appropriate CRM stages
* Improve follow-up consistency across marketing and sales workflows

Social Media & Content Execution

* Create, schedule, and publish content across:
* LinkedIn
* Facebook
* Instagram
* Online communities

* Manage comments, DMs, and community engagement
* Maintain consistent brand messaging across channels
* Track engagement and maintain performance reports
* Support promotional and advertising campaign execution

Content Creation & Digital Assets

* Create and edit:
* Short-form videos
* Social media clips
* Graphics
* Marketing assets

* Use tools such as:
* Canva
* Veed
* Opus Clips

* Format and organize:
* Guides
* Scripts
* Workbooks
* Program materials

* Maintain consistent branding and organization across digital assets

Operational & Executive Support

* Coordinate calendars, scheduling, and day-to-day operational workflows
* Maintain task trackers, project workflows, and documentation
* Support leadership with execution and follow-through
* Keep files, records, and communication systems organized
* Identify workflow gaps and recommend practical improvements

Program & Membership Operations

* Maintain digital program and membership materials
* Support participant onboarding and communication
* Track member progress and follow-ups
* Troubleshoot minor platform and workflow issues
* Ensure participant and membership processes run smoothly

Lead Generation & Research

* Research Ideal Client Profiles (ICPs)
* Build prospect lists and outreach databases
* Support lead generation and outreach campaigns
* Assist with basic website updates and account setup
* Conduct operational and marketing research
* Compile structured reports and insights for leadership

Required Experience & Skills

* Experience in one or more of the following:
* Marketing Operations
* Marketing Coordination
* Executive Assistance
* Operations Support
* Virtual Assistance

* Hands-on GoHighLevel (GHL) experience
* Experience with:
* CRM management
* Marketing automation
* Email campaigns
* Lead nurturing and follow-ups

* Strong proficiency with:
* Google Workspace
* Google Sheets
* Google Calendar
* Google Drive

* Experience with social platforms including LinkedIn, Facebook, and Instagram
* Familiarity with content tools such as Canva, Veed, or Opus Clips
* Strong written English communication
* Excellent organization and multitasking skills
* Ability to work independently with minimal supervision
* Availability during U.S. PST business hours

Nice to Have

* Experience supporting founders, coaches, or entrepreneurial businesses
* Community or membership management experience
* Experience building funnels and lead nurturing systems
* Familiarity with:
* Slack
* ClickUp
* Notion
* Airtable
* HubSpot

* Experience improving CRM or marketing automation workflows

What Makes You a Strong Fit

* You’re highly execution-oriented and dependable
* You have real hands-on experience working inside GoHighLevel
* You naturally keep CRMs, workflows, and documentation organized
* You proactively identify missed follow-ups and process gaps
* You’re comfortable balancing marketing, operations, content, and communication
* You communicate clearly and professionally
* You thrive in fast-moving environments where priorities can change quickly

What a Typical Day Looks Like

You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.

Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.

In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.

Key Metrics for Success

* Clean and accurate GoHighLevel CRM data
* Reliable execution of workflows and automations
* Zero missed lead or customer follow-ups
* Consistent and timely email and social media execution
* Strong engagement and responsive communication
* Organized program and digital assets
* Accurate pipeline tracking
* Reliable completion of operational priorities

Why This Role Stands Out

* Hands-on ownership of GoHighLevel and marketing automation
* Exposure to CRM, email marketing, social media, and operations
* Direct collaboration with leadership
* Opportunity to build and improve automated marketing workflows
* Fast-paced, fully remote environment
* Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership

Interview Process

1. Initial Application Review
2. Spark Hire Intro Video
3. Marketing & Operations Interview
4. Practical Task – GoHighLevel Workflow or Content Exercise
5. Final Interview
6. Offer & Onboarding

Apply Now

If you have hands-on GoHighLevel experience, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.

#GoHighLevel #GHL #MarketingOperations #CRM #MarketingAutomation #EmailMarketing #SocialMediaMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #Operations