Graphic Designer
At Pavago · Kenya
- Design
- Full-time
Where you can work from
Open to Kenya
“Kenya”
From the location.
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- Posted
- 24 May 2026
- First seen by us
- 8 October 2026
- Last checked
- 7 hours ago
Job description
From Pavago’s job post, as they wrote it.
Graphic Designer (Brand, Social Media, Ads & Campaigns) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours (flexibility for deadlines & revisions)
About the Role
We’re hiring a Graphic Designer who can do more than just “make things look good.”
You’ll be responsible for creating high-performing visual assets across social media, ads, web, and print — ensuring everything is on-brand, conversion-focused, and visually compelling.
Read the full description
This role is ideal for someone who understands that:
👉 Design = communication + performance + brand consistency
What You’ll Own
Brand Identity & Consistency
* Develop and maintain brand systems:
* Logos
* Typography
* Color palettes
* Visual guidelines
* Ensure consistency across all platforms (social, web, print, ads)
Marketing & Campaign Design (Core Focus)
* Design high-quality assets for:
* Social media posts (Instagram, LinkedIn, Facebook)
* Paid ads (Meta, Google Display)
* Email campaigns
* Presentations & sales decks
* Create print collateral:
* Brochures
* Flyers
* Posters
* Collaborate with marketing to support:
* Campaigns
* Events
* Webinars
Digital Design & Web Assets
* Design:
* Web banners
* Landing page visuals
* Ad creatives
* Optimize designs for:
* Mobile
* Desktop
* Social platforms
* Support website updates and visual refreshes
Motion & Multimedia (Bonus)
* Create:
* GIFs
* Simple animations
* Motion graphics using Adobe After Effects
* Edit basic video or campaign visuals
Tools & Design Stack
* Adobe Illustrator
* Adobe Photoshop
* Adobe InDesign
* Figma
* Canva
Collaboration & Workflow
* Work with marketing, product, and sales teams
* Translate ideas into clean, effective visual assets
* Incorporate feedback quickly and efficiently
* Manage multiple design requests simultaneously
File Management & Delivery
* Deliver assets in multiple formats:
* AI, PSD, PNG, PDF
* Maintain organized design libraries and templates
* Ensure files are scalable and reusable
What Makes You a Strong Fit
* You think beyond visuals → you design for outcomes (CTR, engagement, conversions)
* You are fast, organized, and reliable under deadlines
* You can adapt your style based on brand and audience
* You care about details, consistency, and polish
Required Experience & Skills
* 2+ years professional graphic design experience
* Strong portfolio (branding + marketing + digital assets)
* Advanced proficiency in:
* Adobe Illustrator
* Adobe Photoshop
* Adobe InDesign
* Experience designing for:
* Social media
* Ads
* Print
Nice to Have (High-Quality Candidates)
* Motion graphics (Adobe After Effects)
* Experience with:
* Figma
* Canva
* Background in:
* Marketing agencies
* SaaS
* E-commerce
* Understanding of:
* CTR
* Engagement
* Conversion-focused design
What a Typical Day Looks Like
* Review incoming design requests and prioritize work
* Create assets for campaigns, ads, and social media
* Iterate designs based on feedback
* Prepare final deliverables for multiple platforms
* Maintain brand consistency across all outputs
In short:
You turn ideas into clean, compelling visuals that drive results.
Key Metrics (KPIs)
* On-time delivery of design tasks
* ≤ 2 revision cycles per project
* Strong stakeholder satisfaction
* Consistent brand alignment
* Improved campaign performance (CTR, engagement)
Why This Role Stands Out
* High ownership across brand and campaigns
* Work on both creative + performance design
* Exposure to real marketing impact (not just design tasks)
* Opportunity to grow into Senior Designer / Creative Lead
Interview Process
* Initial Phone Screen
* Video Interview with Recruiter
* Portfolio Review + Practical Task
* (Design a campaign graphic or brochure)
* Client Interview
* Offer & Background Verification
Apply Now
If you:
* Have a strong eye for design and understand marketing
* Can execute fast without sacrificing quality
* Want to work on real campaigns (not just random designs)
This role is a strong fit.
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