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Graphic Designer

At Pavago · Kenya

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Posted
24 May 2026
First seen by us
8 October 2026
Last checked
7 hours ago

Job description

From Pavago’s job post, as they wrote it.

Graphic Designer (Brand, Social Media, Ads & Campaigns) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours (flexibility for deadlines & revisions)

About the Role

We’re hiring a Graphic Designer who can do more than just “make things look good.”

You’ll be responsible for creating high-performing visual assets across social media, ads, web, and print — ensuring everything is on-brand, conversion-focused, and visually compelling.

Read the full description

This role is ideal for someone who understands that:
👉 Design = communication + performance + brand consistency

What You’ll Own

Brand Identity & Consistency

* Develop and maintain brand systems:
* Logos
* Typography
* Color palettes
* Visual guidelines

* Ensure consistency across all platforms (social, web, print, ads)

Marketing & Campaign Design (Core Focus)

* Design high-quality assets for:
* Social media posts (Instagram, LinkedIn, Facebook)
* Paid ads (Meta, Google Display)
* Email campaigns
* Presentations & sales decks

* Create print collateral:
* Brochures
* Flyers
* Posters

* Collaborate with marketing to support:
* Campaigns
* Events
* Webinars

Digital Design & Web Assets

* Design:
* Web banners
* Landing page visuals
* Ad creatives

* Optimize designs for:
* Mobile
* Desktop
* Social platforms

* Support website updates and visual refreshes

Motion & Multimedia (Bonus)

* Create:
* GIFs
* Simple animations
* Motion graphics using Adobe After Effects

* Edit basic video or campaign visuals

Tools & Design Stack

* Adobe Illustrator
* Adobe Photoshop
* Adobe InDesign
* Figma
* Canva

Collaboration & Workflow

* Work with marketing, product, and sales teams
* Translate ideas into clean, effective visual assets
* Incorporate feedback quickly and efficiently
* Manage multiple design requests simultaneously

File Management & Delivery

* Deliver assets in multiple formats:
* AI, PSD, PNG, PDF

* Maintain organized design libraries and templates
* Ensure files are scalable and reusable

What Makes You a Strong Fit

* You think beyond visuals → you design for outcomes (CTR, engagement, conversions)
* You are fast, organized, and reliable under deadlines
* You can adapt your style based on brand and audience
* You care about details, consistency, and polish

Required Experience & Skills

* 2+ years professional graphic design experience
* Strong portfolio (branding + marketing + digital assets)
* Advanced proficiency in:
* Adobe Illustrator
* Adobe Photoshop
* Adobe InDesign

* Experience designing for:
* Social media
* Ads
* Print

Nice to Have (High-Quality Candidates)

* Motion graphics (Adobe After Effects)
* Experience with:
* Figma
* Canva

* Background in:
* Marketing agencies
* SaaS
* E-commerce

* Understanding of:
* CTR
* Engagement
* Conversion-focused design

What a Typical Day Looks Like

* Review incoming design requests and prioritize work
* Create assets for campaigns, ads, and social media
* Iterate designs based on feedback
* Prepare final deliverables for multiple platforms
* Maintain brand consistency across all outputs

In short:
You turn ideas into clean, compelling visuals that drive results.

Key Metrics (KPIs)

* On-time delivery of design tasks
* ≤ 2 revision cycles per project
* Strong stakeholder satisfaction
* Consistent brand alignment
* Improved campaign performance (CTR, engagement)

Why This Role Stands Out

* High ownership across brand and campaigns
* Work on both creative + performance design
* Exposure to real marketing impact (not just design tasks)
* Opportunity to grow into Senior Designer / Creative Lead

Interview Process

* Initial Phone Screen
* Video Interview with Recruiter
* Portfolio Review + Practical Task
* (Design a campaign graphic or brochure)

* Client Interview
* Offer & Background Verification

Apply Now

If you:

* Have a strong eye for design and understand marketing
* Can execute fast without sacrificing quality
* Want to work on real campaigns (not just random designs)

This role is a strong fit.

Apply on Pavago (opens in a new tab)

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