Outbound Marketing Specialist

You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.

If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.

What You’ll Own

Outbound Campaigns & Pipeline Generation

Build and execute outbound campaigns targeting high-value B2B prospects.

You’ll:

* Develop scalable outbound prospecting systems
* Build outreach playbooks and workflows
* Execute campaigns across LinkedIn, email, and other outbound channels
* Generate qualified conversations and meetings
* Maintain consistent follow-up with prospects
* Continuously improve campaign performance

Prospect Research & Lead List Building

Research and build targeted prospect lists using:

* LinkedIn Sales Navigator
* Apollo
* Clay
* ZoomInfo
* Similar prospecting platforms

You’ll identify and segment prospects based on:

* Ideal Customer Profiles (ICPs)
* Industry
* Company size
* Geography
* Decision-maker roles
* Relevant buying signals

Maintain clean and organized prospect databases and campaign trackers.

LinkedIn Outreach & Engagement

Use LinkedIn as a core outbound and relationship-building channel.

Responsibilities include:

* Personalized prospect outreach
* LinkedIn messaging
* Prospect engagement
* Strategic follow-ups
* Relationship building
* Thought leadership support

Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.

Cold Email & Outreach Copywriting

Write compelling, personalized copy for:

* Cold emails
* LinkedIn messages
* Follow-up sequences
* Outreach campaigns
* CTAs
* Lead magnets

Test different:

* Messaging angles
* Value propositions
* Personalization approaches
* Subject lines
* CTAs
* Follow-up strategies

The goal is simple: turn relevant prospects into meaningful sales conversations.

Lead Magnets & Outbound Assets

Create and coordinate outbound assets that improve campaign performance, including:

* Lead magnets
* Guides
* Checklists
* Value-driven resources
* Prospecting materials

Use these assets strategically to improve response and conversion rates.

Performance Tracking & Optimization

Monitor outbound performance across:

* Response rates
* Positive reply rates
* Engagement
* Meetings generated
* Qualified conversations
* Pipeline contribution

Use performance data to improve:

* Targeting
* Messaging
* Personalization
* Campaign structure
* Follow-up cadence
* Prospect segmentation

Sales & Leadership Collaboration

Work closely with leadership and sales teams to:

* Improve prospect targeting
* Refine ICPs
* Strengthen messaging
* Evaluate lead quality
* Improve outbound-to-sales handoffs
* Generate more qualified pipeline opportunities

What Makes You a Strong Fit

You:

* Understand outbound as a system, not just sending cold emails
* Know how to research and identify high-quality B2B prospects
* Can write personalized outreach that earns responses
* Understand B2B buyer psychology and high-ticket sales cycles
* Follow up consistently without relying on constant supervision
* Think analytically about campaign performance
* Are comfortable testing and iterating quickly
* Take ownership of pipeline outcomes
* Thrive in fast-moving, remote environments

Required Experience & Skills

* 2+ years of experience in:
* B2B outbound marketing
* Lead generation
* SDR/BDR
* Outbound prospecting
* Similar pipeline-generation roles

* Strong hands-on experience with LinkedIn outreach
* Experience using prospecting tools such as:
* LinkedIn Sales Navigator
* Apollo
* Clay
* ZoomInfo

* Strong outbound copywriting skills
* Experience building and managing multi-channel outbound campaigns
* Strong understanding of:
* B2B prospecting
* ICP development
* Buyer psychology
* High-ticket B2B sales cycles

* Ability to analyze and optimize campaign performance
* Excellent written and spoken English
* Strong organization and attention to detail
* Ability to work independently in a remote environment
* Availability during U.S. EST business hours

Nice to Have

* Experience with high-ticket B2B services or agencies
* Experience with:
* Smartlead
* Instantly
* Lemlist
* HubSpot
* Other outbound automation platforms

* CRM management experience
* Appointment-setting or pipeline-generation experience
* Lead magnet creation experience
* Startup or high-growth company experience

What a Typical Day Looks Like

You might:

* Research target accounts and decision-makers
* Build segmented prospect lists
* Launch LinkedIn and email outreach campaigns
* Personalize messaging for high-value prospects
* Follow up with active prospects
* Engage with target audiences on LinkedIn
* Write outbound copy and test new messaging
* Review campaign response and conversion metrics
* Optimize targeting and sequences
* Update campaign trackers and CRM records
* Collaborate with leadership on pipeline quality

In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.

Key Metrics for Success

* Qualified conversations generated
* Meetings booked
* Positive response and engagement rates
* Pipeline opportunities generated
* Prospect targeting accuracy
* Lead quality
* Outreach conversion rates
* Messaging and personalization effectiveness
* Consistency of outbound execution
* Continuous campaign improvement

Why This Role Stands Out

* Direct impact on pipeline and business growth
* Ownership of outbound execution from end to end
* Opportunity to build and improve outbound systems from the ground up
* Hands-on exposure to:
* LinkedIn marketing
* Cold outreach
* B2B prospecting
* Copywriting
* Lead generation
* Pipeline development

* Direct collaboration with leadership
* Fully remote environment
* Strong growth potential into:
* Senior Outbound Marketing Specialist
* Growth Marketing
* Demand Generation
* Business Development
* Growth / Outbound Lead

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Video Interview with Pavago Recruiter
4. Practical Assessment – Outbound Strategy / Messaging Exercise
5. Client Interview
6. Offer & Onboarding

Apply Now

If you:

* Know how to build targeted B2B prospect lists
* Have hands-on LinkedIn and cold outreach experience
* Can write personalized messaging that generates responses
* Understand how to turn outbound activity into qualified pipeline
* Enjoy testing, optimizing, and improving campaigns

We’d love to hear from you.

Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.

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