Senior Marketing Executive (Global Remit)

We are looking for a Senior Marketing Executive with a proven track record in international markets to lead global campaigns from our Bali headquarters. You will own the development of cross-border strategies, localization frameworks, and brand narratives that resonate across diverse cultures and complex regulatory environments. This is a high-impact role for a leader who thrives on complexity, data-driven performance, and global storytelling.

Key Responsibilities

* Global Strategy Ownership: Develop and own the global marketing strategy, ensuring consistent brand positioning across APAC, EMEA, North America, and LATAM.
* Multi-Market Campaigns: Plan and execute integrated campaigns across paid, owned, and earned channels, adapting messaging and creative to regional cultural nuances.
* Go-To-Market (GTM): Lead GTM strategies for new country and product launches, collaborating with Product, Legal, and Compliance teams globally.
* Localization Frameworks: Build systems that preserve brand integrity while enabling culturally relevant market-specific execution.
* Performance Excellence: Oversee global performance marketing (Google Ads, Meta, LinkedIn) with accountability for CAC, LTV, and ROAS across regions.
* Authority Building: Drive international content marketing, SEO/GEO strategy, and thought leadership to establish authority in global FinTech markets.
* Regulatory Compliance: Ensure all activity complies with regional financial advertising standards (FCA, SEC, MAS, OJK, GDPR, etc.).
* Mentorship: Develop junior marketing team members and foster a globally-minded, high-performance culture.

Requirements

* Experience: Minimum 6+ years in marketing, with at least 3 years specifically in global/international roles within FinTech, Payments, or Banking.
* Track Record: Proven ability to launch and scale campaigns across multiple international markets simultaneously.
* FinTech Domain Knowledge: Deep understanding of payments, cross-border transfers, digital wallets, or lending technology and their respective regulatory nuances.
* Technical Proficiency: Expert in performance platforms (Google Ads, Meta, LinkedIn) and analytics tools (GA4, Mixpanel, Salesforce, Tableau).
* Communication: Exceptional English skills (written/verbal). Proficiency in Mandarin, Arabic, Spanish, or French is a significant advantage.
* Global Mindset: Proven ability to work across time zones, cultures, and distributed international teams.
* Education: Bachelor’s degree in Marketing, International Business, or Finance. An MBA is a strong advantage.
* Relocation: Willing to relocate to Bali, Indonesia

Benefits

* Incentives: Equity options and performance-based bonuses.
* Global Remit: Lead international markets from a stunning Bali HQ.
* Health: Comprehensive international health insurance.
* Career Path: Fast-track growth into global leadership positions.
* Development: Learning budget and access to global FinTech events.
* Lifestyle: Hybrid work flexibility and the best of the Bali lifestyle.