Paid Ads Specialist

* Meta Ads (Facebook & Instagram)
* LinkedIn Ads
* YouTube Ads
* Paid search & display
* Retargeting
* Lead generation
* Conversion optimization
* ROAS and acquisition efficiency

You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.

If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.

What You’ll Own

Paid Media Strategy & Planning

Develop and execute paid advertising strategies aligned with business and revenue goals.

* Manage campaigns across:
* Google Ads
* Meta Ads
* LinkedIn Ads
* YouTube Ads
* Other relevant paid acquisition channels

* Research:
* Target audiences
* Keywords
* Competitors
* Customer segments
* New acquisition opportunities

* Plan campaign budgets and acquisition targets
* Forecast performance and identify scaling opportunities
* Align paid media with broader marketing, sales, and brand initiatives

Campaign Setup, Management & Optimization

Build and manage campaigns across:

* Paid Search
* Display
* Retargeting
* Video
* Lead Generation
* Conversion Campaigns

You’ll:

* Create and optimize campaign structures
* Manage bids, budgets, placements, and targeting
* Test:
* Ad copy
* Headlines
* Creatives
* CTAs
* Audiences
* Landing pages

* Run structured A/B tests
* Optimize campaigns based on performance data
* Scale winning campaigns while maintaining acquisition efficiency

Monitor and improve key metrics including:

* ROAS
* CPA
* CPL
* CPC
* CTR
* Conversion Rate

Google Ads & Paid Search

Manage and optimize Google Ads campaigns including:

* Search
* Display
* Retargeting
* YouTube
* Performance Max
* Dynamic Search Ads

Use:

* Automated bidding
* Keyword optimization
* Negative keywords
* Audience targeting
* Budget optimization
* Advanced campaign features

to continuously improve performance.

Meta, LinkedIn & Multi-Channel Advertising

Build and optimize campaigns across Meta and additional paid channels.

* Develop prospecting and retargeting audiences
* Test different audience segments and creative approaches
* Manage Meta Pixel and platform tracking
* Optimize LinkedIn campaigns for B2B lead generation where applicable
* Identify the strongest acquisition channels and allocate budget accordingly

Conversion Tracking, Analytics & Attribution

Ensure advertising performance is tracked accurately.

Set up and maintain:

* Google Analytics (GA4)
* Google Tag Manager
* Meta Pixel
* LinkedIn Insight Tag
* Conversion tracking systems

Analyze:

* Conversion paths
* Customer acquisition performance
* Attribution
* Funnel performance
* Campaign profitability

Troubleshoot tracking issues and ensure leadership has reliable performance data.

Reporting & Performance Insights

Prepare clear weekly and monthly reports covering:

* Ad spend
* Leads and conversions
* ROAS
* CPA / CPL
* CTR
* Conversion rates
* Channel performance
* Testing results

Go beyond reporting numbers by providing actionable recommendations around:

* Budget allocation
* Audience targeting
* Creative direction
* Campaign structure
* Funnel optimization
* Scaling opportunities

Cross-Functional Collaboration

Work closely with:

* Marketing
* Content
* Design
* Analytics
* Web / Landing Page teams
* Leadership

Provide performance-driven feedback to improve:

* Ad creatives
* Messaging
* Landing pages
* Offers
* Conversion funnels

Stay current with advertising platform changes, algorithms, tools, and best practices.

What Makes You a Strong Fit

You:

* Think in ROAS, CPA, CPL, conversion rate, and revenue, not vanity metrics
* Are highly analytical and comfortable making decisions from data
* Enjoy testing and continuously improving campaigns
* Can balance creative thinking with quantitative analysis
* Proactively identify underperforming campaigns and fix them
* Understand how ads, landing pages, targeting, and tracking work together
* Can manage multiple campaigns and budgets without losing attention to detail
* Communicate campaign performance clearly to leadership

Required Experience & Skills

* Proven hands-on experience managing Google Ads and Meta Ads
* Strong understanding of:
* PPC
* Paid acquisition
* Conversion optimization
* Attribution models
* Audience targeting
* Retargeting

* Hands-on experience with:
* Google Analytics (GA4)
* Google Tag Manager
* Conversion tracking
* Reporting dashboards

* Experience managing and optimizing advertising budgets
* Ability to analyze campaign data and make performance-based decisions
* Experience running A/B tests across campaigns and creatives
* Strong organizational and project management skills
* Excellent written and verbal English communication
* Comfortable working independently during U.S. business hours

Nice to Have

Experience with:

* LinkedIn Ads
* YouTube Ads
* TikTok Ads
* Performance Max
* Dynamic Search Ads
* Automated bidding strategies
* Marketing automation
* Ad platform scripts and automation tools
* Multi-channel paid acquisition
* Remarketing strategies
* Audience segmentation
* Multi-touch attribution
* Landing page optimization
* Funnel conversion optimization

Experience managing large or multi-channel advertising budgets is a plus.

What a Typical Day Looks Like

You might:

* Review Google and Meta campaign performance
* Adjust bids, budgets, targeting, and placements
* Analyze ROAS, CPA, CPL, CTR, and conversion rates
* Launch new campaigns or audience tests
* Test new creatives, headlines, and messaging
* Review landing page performance
* Troubleshoot tracking or attribution issues
* Collaborate with designers on new ad concepts
* Identify underperforming campaigns and optimization opportunities
* Prepare performance insights for leadership

In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.

Key Metrics for Success

* Return on Ad Spend (ROAS)
* Cost Per Acquisition (CPA)
* Cost Per Lead (CPL)
* Click-Through Rate (CTR)
* Conversion Rate
* Lead and revenue growth from paid channels
* Budget efficiency
* Campaign scalability
* Tracking and attribution accuracy
* Continuous improvement in campaign performance

Why This Role Stands Out

* Direct impact on revenue and customer acquisition
* Hands-on ownership of paid media campaigns
* Exposure to multiple advertising platforms
* Opportunity to manage and scale meaningful advertising budgets
* Strong autonomy over testing and optimization
* Data-driven environment with measurable performance expectations
* Fully remote opportunity
* Growth potential into:
* Senior Performance Marketing Specialist
* Paid Media Manager
* Growth Marketing Manager
* Head of Performance Marketing

Interview Process

1. Application Review
2. Spark Hire Intro Video
3. Initial Interview with Pavago Recruiter
4. Technical Interview / Paid Media Campaign Discussion
5. Final Client Interview
6. Offer & Background Verification

Apply Now

If you:

* Have strong hands-on experience with Google Ads and Meta Ads
* Know how to improve ROAS while reducing CPA and CPL
* Understand tracking, attribution, and conversion optimization
* Love testing and scaling paid campaigns
* Make decisions based on data rather than assumptions

This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.

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