Marketing Coordinator

You’ll work directly with the VP of Marketing. The goal is simple: tighter systems, better visibility, smoother execution.

Key Responsibilities

* Maintain CRM hygiene and ensure data accuracy in Salesforce
* Manage marketing database structure and segmentation readiness
* Build and audit prospect lists using ZoomInfo or similar tools
* Execute compliant mass email campaigns
* Create and maintain competitor tracking databases
* Conduct website audits and support SEO-driven content updates
* Build campaign tracking frameworks and reporting visibility
* Document marketing processes and standardize workflows
* Support light content execution (email drafts, publishing support, templates in Canva)

Must Have

* Hands-on Salesforce experience (data management, segmentation, reporting)
* Experience with Pardot, Account Engagement, HubSpot, or similar automation tools
* Experience using ZoomInfo or comparable prospecting databases
* Strong proficiency in Google Sheets or Excel
* Experience maintaining CRM hygiene and marketing databases
* Ability to follow and document standardized processes

Nice to Haves

* Experience supporting US-based companies
* Basic SEO knowledge
* Website CMS experience
* Experience drafting marketing emails or supporting content publishing
* Canva or light creative execution exposure

30-60-90 Day Success Plan

30 Days:
You understand the infrastructure, have improved data cleanliness, and can execute routine marketing tasks with minimal oversight.

60 Days:
You’re not just maintaining systems — you’re improving them and beginning to own day-to-day execution.

90 Days:
Marketing operations feel organized, predictable, and efficient. You anticipate needs, own execution, and actively contribute to improving how the team operates.

6-Month Vision

Six months in, you’ve become the operational backbone of marketing — our systems are clean, campaigns run smoothly, and leadership has clear visibility into performance without needing to ask.

Beyond maintaining strong infrastructure, you’ve begun taking ownership of day-to-day content execution — drafting emails, supporting article publishing, and helping move ideas from concept to launch — while proactively improving workflows and making the entire team more efficient.

Interview Process

1. Application + Screening Questions
Focused on Salesforce depth, list-building process, and CST availability.
2. Pavago Recruiter Interview
Technical validation of CRM, segmentation, and reporting experience.
3. Client Interview – VP of Marketing
Execution deep-dive and workflow discussion.
4. Final Conversation + Offer

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