Digital Marketing Account Manager

Responsibilities

Google Business Profile & Local SEO

* Manage and optimize Google Business Profiles to improve local visibility and search rankings.
* Execute local SEO strategies focused on ranking factors, citations, NAP consistency, reviews, and local search performance.
* Monitor local search performance and identify opportunities for ongoing optimization.
* Implement hands-on improvements rather than simply providing strategic recommendations.

Account Management

* Independently manage approximately 15–20 client accounts from execution through reporting.
* Maintain consistent communication and follow-up with clients.
* Lead monthly client meetings to present marketing performance, insights, and recommendations.
* Build strong client relationships while maintaining accountability for marketing results.

Reporting & Performance Analysis

* Prepare clear and concise monthly performance reports for clients.
* Analyze marketing performance data and translate findings into actionable recommendations.
* Pull and compile performance data from internal platforms and marketing tools.
* Track account performance and identify opportunities for improvement, retention, and growth.

Marketing Tools & Technology

* Select and manage digital marketing tools required to execute campaigns and optimize client accounts.
* Research and recommend new tools based on performance, efficiency, and client needs.
* Quickly learn and navigate new software platforms to access and analyze performance data.

Internal Collaboration & Growth

* Coordinate with internal account teams to ensure a seamless client experience.
* Identify upsell and retention opportunities within the existing client portfolio.
* Support white-glove ALO accounts with marketing execution and performance reporting.
* Provide marketing data and insights to the COO for client reporting when required.

What Makes You a Perfect Fit

* You are a hands-on digital marketer who enjoys executing and optimizing rather than simply developing strategies.
* You can independently manage multiple client accounts while maintaining strong attention to detail.
* You are confident analyzing local search performance and turning data into actionable improvements.
* You are comfortable presenting results directly to clients and explaining marketing performance clearly.
* You are proactive, self-directed, and capable of managing your workload without constant supervision.
* You enjoy learning new platforms and identifying better tools and processes.

Required Experience & Skills

Must-Haves

* Approximately 5 years of hands-on digital marketing experience focused on execution.
* Proven experience optimizing Google Business Profiles.
* Strong local SEO knowledge, including local ranking factors, citations, NAP consistency, and review strategies.
* Experience independently managing multiple client accounts simultaneously.
* Previous client-facing or account management experience.
* Strong ability to select, operate, and evaluate digital marketing tools.
* Strong analytical skills with the ability to interpret marketing performance data.
* Ability to quickly learn new software platforms and extract relevant performance information.
* Strong organizational skills and attention to detail.
* Self-directed approach with the ability to work independently without micromanagement.
* Professional spoken English suitable for client-facing communication.
* Availability during U.S. business hours.

Nice-to-Haves

* Experience working in a digital marketing agency or white-label environment.
* Experience working with storage, parking, local-service, or similar location-based businesses.
* Experience presenting monthly marketing reports to clients.
* Experience identifying upsell and client retention opportunities.
* Experience working with Google Business Profile, local SEO, reporting, and analytics tools.

Interview Process

* Initial screening with Pavago.
* Client interview.
* Final selection and onboarding.

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