User Acquisition & Performance Marketing Manager – Mobile Apps

* Launch, manage, and scale campaigns primarily for Android mobile apps, including Utility Apps and Mobile Games.

* Manage campaigns across Google Ads and additional acquisition channels such as Meta, TikTok, DSPs, and mobile ad networks.

* Test new campaigns, audiences, creatives, and traffic sources to identify opportunities for profitable growth.

* Evaluate campaign performance based on CPI, CPA, ROAS, retention, LTV, and overall traffic quality.

* Scale successful campaigns while maintaining agreed performance targets.

Performance & Analytics

* Monitor and optimize key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback.

* Analyze performance across campaigns, countries, creatives, networks, devices, and audiences.

* Use mobile measurement and attribution platforms such as AppsFlyer, Adjust, or Singular to monitor campaign performance.

* Identify performance trends and optimization opportunities and turn data into actionable decisions.

* Prepare clear reports on campaign performance, spend, and results.

Budget Management & Scaling

* Manage and allocate significant User Acquisition budgets across paid channels.

* Follow a structured test → validate → scale approach when launching new campaigns and traffic sources.

* Make budget allocation decisions based on campaign performance and unit economics.

* Continuously identify opportunities to improve acquisition efficiency and scale successful campaigns.

Creative & Product Collaboration

* Work with creative teams to test video, static, and UGC-style advertising creatives.

* Analyze creative performance and identify the concepts, hooks, and formats that generate the strongest results.

* Provide performance-based feedback to improve future creatives.

* Collaborate with Product and Monetization teams to improve conversion, retention, and monetization.

* 2–3+ years of hands-on User Acquisition / Media Buying / Performance Marketing experience, with a strong focus on mobile applications.

* Proven experience launching and scaling mobile apps through paid User Acquisition.

* Proven experience managing $1M+ in paid User Acquisition spend.

* Strong hands-on experience acquiring users for Android mobile applications.

* Experience with Google Ads / Google App Campaigns and additional paid acquisition channels such as Meta, TikTok, DSPs, or mobile ad networks.

* Experience with Utility Apps, Mobile Games, or other mobile app products.

* Strong understanding of mobile attribution and experience with MMPs such as AppsFlyer, Adjust, or Singular.

* Strong understanding of key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback.

* Strong analytical skills and the ability to make campaign and budget decisions based on performance data.

* Experience working with international markets is preferred.

* Strong Excel / Google Sheets skills.

* Ability to independently launch tests, optimize campaigns, and scale successful acquisition strategies.

Strong Advantages

* Experience with AppLovin, Moloco, Mintegral, Liftoff, Taboola, DV360, Kayzen, or similar DSPs/mobile advertising networks.

* Experience with CTV or programmatic advertising.

* Experience with Utility Apps monetized through advertising.

* Experience with Google App Campaigns and large-scale Android acquisition.

* Experience with OEM, pre-install, or alternative app distribution channels.

* Experience with traffic-quality and fraud analysis.

* Experience working with AdMob, AppLovin MAX, or other mobile ad monetization platforms.

* Experience optimizing campaigns against D1/D7/D30 ROAS and payback targets.

* Experience taking a new acquisition channel from initial testing through significant scale.