Digital Marketing Manager - Remote Dayshift

Key Responsibilities

Digital Marketing Management (Primary Focus)

* Manage and grow the company’s social media presence across relevant platforms
* Develop and maintain a consistent content calendar and posting schedule
* Plan, create, and optimise both organic and paid social media campaigns
* Monitor campaign performance and provide recommendations for improvement
* Ensure all advertising activities remain transparent and accessible to business owners

Lead Generation & CRM Management

* Manage and maintain CRM records and customer databases
* Support lead generation campaigns across social media and digital channels
* Track enquiries, leads, and customer interactions through the sales pipeline
* Assist with follow-up activities and lead nurturing processes via email CRM
* Generate reports on lead activity and marketing performance

Website Management

* Update website content, images, project portfolios, and service information
* Ensure website information remains accurate and current
* Support SEO and website optimisation initiatives where required
* Coordinate website improvements with external providers if necessary

Graphic Design & Advertising

* Create graphics, promotional materials, and digital marketing assets
* Design and manage social media advertisements and campaign creatives
* Maintain brand consistency across all marketing channels
* Assist with promotional campaigns, brochures, and sales materials

Administrative Support

* Perform general administrative tasks to support day-to-day business operations
* Data entry and maintenance of company records and databases
* Assist with document preparation, filing, and organisation
* Support scheduling, customer communications, and operational administration
* Help maintain accurate and organised business systems

Tools & Systems

* Facebook & Instagram
* Meta Ads Manager
* CRM systems (TBC)
* Website CMS platforms
* Canva or similar design tools
* Microsoft Office / Google Workspace

Requirements

* Proven experience in digital marketing and social media management
* Experience running both organic and paid social media campaigns
* Strong understanding of CRM systems and lead management

Website Updates / CMS Skills

* Graphic design skills using Canva or similar tools
* Excellent organisational and administrative abilities
* Strong communication and attention to detail

Desirable

* Experience working in construction, home improvement, trades, or related industries
* Experience creating marketing reports and campaign analysis
* Familiarity with automation and workflow tools

Additional Information

* This is a hybrid role combining digital marketing and business administration
* Strong emphasis on transparency, ownership, and accountability across marketing activities
* Opportunity to make a significant impact on lead generation and business growth
* Ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks

Ideal Candidate

You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.