Sales Lead

The Role
As a Sales Lead at Codex, you'll own the end-to-end commercial relationship with institutional clients and fintech partners in your region — from first outreach through to signed contracts and live trading.

This is a high-ownership, high-accountability role. You'll be managing a live pipeline, attending conferences, and regularly interfacing with Compliance, Legal, and Operations to unblock deals and get clients trading.

Responsibilities

Pipeline Development & Outbound

* Own your regional pipeline from top of funnel to close — sourcing leads, qualifying prospects, and maintaining accurate deal records

* Run targeted outbound across various platforms in coordination with the Marketing function, and follow up on inbound leads generated by the website and conferences

* Identify and attend high-value industry conferences and side events in your region to generate new relationships and accelerate deals in progress

Deal Execution

* Run discovery calls and commercial negotiations with prospects across your region

* Identify client use cases, volume profiles, and corridor requirements — and translate these into pricing proposals in coordination with the Trading, Treasury and Account Management team

* Escalate pricing blockers, compliance queries, and onboarding blockers with clear context so they can be resolved quickly

* Manage deals involving complex structures with appropriate rigour and cross-functional coordination

Client Onboarding & Activation

* Own the handoff from signed deal to live trading — coordinating with internal teams on KYB, account setups, and spread configurations

* Stay close to newly onboarded clients during their ramp-up period, following up on first trades and resolving any friction in their early experience

* Surface client feedback on product gaps, pricing, SLAs, and rail coverage to the relevant internal teams

Account Management & Reactivation

* Monitor the health of your client book — tracking volume trends, flagging at-risk accounts, and proactively engaging clients who have gone quiet

* Lead reactivation efforts for dormant clients in your region, understanding why they churned and what it would take to bring them back

* Build deep relationships with key accounts, acting as a trusted commercial partner rather than a transactional sales contact

Market Intelligence

* Stay current on competitor pricing, product capabilities, and market positioning in your region, and share intelligence with the team regularly

* Identify emerging client segments, use cases, or geographies that represent commercial opportunity for Codex

What This Role Requires

* Sales experience in fintech, crypto, payments, or financial services — ideally selling to institutional or business clients

* Strong understanding of cross-border payments, stablecoins, and the FX dynamics of your target region

* Comfortable discussing pricing, compliance requirements, and product capabilities in the same conversation

* Highly organised with a disciplined approach to pipeline management and follow-up

* Able to work across time zones and build relationships with clients who operate in fast-moving, operationally complex environments

* Fluency in English required; additional languages relevant to your region are a strong advantage